Dr. Sebastian Gerth

CV

many years of experience in the field of digitisation of companies (technological) as well as working and living environments (psychological)

Berufserfahrung | bisher tätig für und mit:

seit 11/2022
Zentrum ProKI-Ilmenau | KI in der Produktion (an der TU Ilmenau)

Geschäftsführer

Schwerpunkte: Management & Führung, Beratung, Speaking, Netzwerk (Teamgröße: 10 Personen)

seit 10/2022
Mittelstand-Digital Zentrum Ilmenau (an der TU Ilmenau) | KI-Hub Sachsen-Thüringen

Koordinierender/Leitender KI-Trainer

Schwerpunkt: Einsatz und Implementierung von Künstlicher Intelligenz in KMU (Teamgröße: 5 KI-Trainer)

seit 04/2018
HIKE - Hochschulinkubator für Entrepreneurship (HS Nordhausen) | Thüringer Gründungsprämie (ThEx, bis 06/2022)

Start-Up Mentor

Schwerpunkte: Mentoring für unternehmerische Gründungsprojekte, v.a. in den Bereichen Innovation & Digitalisierung, Geschäftsmodellentwicklung, Unternehmensstrategie, Netzwerk

10/2020 - 10/2023
MentalAid UG (haftungsbeschränkt, Erfurt)

Co-Founder & Geschäftsführender Gesellschafter

Schwerpunkte: Unternehmensgründung, -führung und -entwicklung, Management einer digitalen Plattform für arbeitspsychologische Lösungen unter Einbindung einer Künstlichen Intelligenz zur Unterstützung von Psycholog:innen im Beratungs- bzw. Therapieprozess (Teamgröße: 6 Personen)

07/2022 - 09/2022

Sabbatical

Schwerpunkte: Familien- und Forschungszeit (Buchreihe "Entrepreneurship der Zukunft", Website)

01/2019 - 06/2022
Thüringer Kompetenzzentrum Wirtschaft 4.0 (an der Industrie- und Handelskammer Erfurt)

Deputy Head

Schwerpunkte: Management & Führung, Beratung, Speaking, Events, Netzwerk zur Unterstützung von KMU bei der Digitalisierung, Drittmittel (Teamgröße: 8 Personen)

10/2012 - 03/2021
Universität Erfurt (Kommunikationswiss.)

University Lecturer

Lehraufträge für digitale Kommunikation, Psychologie, außeruniversitäre Forschungspraxis, Wirkungsforschung, Methoden und kommunikationswissenschaftliches Arbeiten

04/2021 - 07/2021 und 06/2017 - 07/2017
Familie (Erfurt)

Elternzeit

03/2017 - 12/2018
Thüringer Kompetenzzentrum Wirtschaft 4.0 (an der Industrie- und Handelskammer Erfurt)

Consultant for Digitization

Schwerpunkte: Beratung, Netzwerk, Kommunikation, Events zur Unterstützung von KMU bei der Digitalisierung

10/2011 - 02/2017
Freiberuflich

Projekt- und Veranstaltungsmanager

Auftraggeber (Auswahl): Universität Erfurt/Graduiertenkolleg Communication and Digital Media COMDIGMED, Auswärtiges Amt der Bundesrepublik Deutschland, Thüringer Landesmedienanstalt, Evangelische Akademie Thüringen

10/2011 - 11/2012 and 11/2010 - 05/2011
Institute for Applied Marketing and Communication Research GmbH (Erfurt)

Data Analyst/Scientific Assistant

Schwerpunkt: Kommunikationsforschung, Datenaufbereitung und -auswertung

2007, 2009
Central German Broadcasting (MDR, Leipzig), Prompt.Verlag (Schlöben near Jena)

Online editor, print editor

Focus: Journalism in new media, Business

2004-2005
Hospital zum Hl. Geist (Kempen, Lower Rhine)

Civil Service

Focus: IT, archive, civil service speaker, mediator

Ausbildung & Qualifikation

seit 10/2022
TU Ilmenau | Fachgebiet Fertigungstechnik

Postdoc

Schwerpunkt: Künstliche Intelligenz für KMU (Ökonomische Rahmenbedingungen & Technologie) | Fachgebietsleiter: Prof. Dr. Jean Pierre Bergmann

10/2011 - 04/2017
University of Erfurt | Graduate College ComDigMed

PhD

Thema: Visuelle Kultivierung (Inhalt: strategisch-visuelle Online-Kommunikation und ihr Wirkpotenzial auf Rezipienten, Theorieentwicklung & empirische Prüfung, quantitative und qualitative Methoden) | Gesamtnote: magna cum laude (sehr gut) | Betreuende: Prof. Dr. Patrick Rössler, PD Dr. Stephanie Geise

11/2013 - 04/2014
Cairo University (Faculty of Mass Communication & Faculty of Economics and Political Science)

Studies (as part of the doctorate)

Subjects: Communication Science, Economics, Politics

10/2005 - 09/2010
Friedrich Schiller University Jena

Studies

Degree: Magister Artium (M.A.), Subjects: Media and Communication Studies, Psychology, Economics | Grade: 1.2 (very good)

10/2008 - 10/2009
Friedrich Schiller University Jena

Studium (Zusatzqualifikation)

Subject: Law

09/1996 - 08/2004
Friedrich Ratzel High School & Max Klinger High School (Leipzig)

High School

Advanced courses: German, Physics

Weiterbildung

seit 05/2022
University of Helsinki [in Kooperation u.a. mit dem DIHK und der Initiative for Applied Artificial Intelligence (Mittelstand digital)]

Elements of AI

Schwerpunkte: Arten und Möglichkeiten von KI, KI-Methoden, KI-Entwicklung

12/2021 - 12/2022
Initiative for Applied Artificial Intelligence (Mittelstand-Digital, Bundesministerium für Wirtschaft und Klimaschutz)

KI-Kompetenz (Anwendungskurs für KMU)

Schwerpunkte: Mehrwert von KI in Unternehmen, KI-Anwendungsfälle, KI-Lösungen und -Implementierung

09/2020 - 11/2020
Mittelstand-Digital (Bundesministerium für Wirtschaft und Energie)

Künstliche Intelligenz (Train-the-Trainer)

Schwerpunkte: Chancen & Risiken, Methoden, Machine & Deep Learning, KI-basierte Geschäftsmodelle, menschenzentrierte Gestaltung

09/2018 - 11/2018
Management Akademie Weimar

Management

Schwerpunkte: Digitales Kommunizieren, wertschätzende Kommunikation als Konfliktprävention

06/2012 - 11/2014
University Initiative Thuringia

Academic personnel development

Schwerpunkte: E-Learning, Moderation in der Hochschullehre, Lehre gestalten, Studierendenberatung (zertifiziert)

Forschungs- und Transferprojekte

seit 11/2022
TU Ilmenau, Fakultät Maschinenbau, Fachgebiet Fertigungstechnik

ProKI-Ilmenau | KI in der Produktion (Leitung, BMBF)

Schwerpunkte: Künstliche Intelligenz

seit 10/2022
TU Ilmenau, Fakultät Maschinenbau, Fachgebiet Fertigungstechnik

Mittelstand-Digital Zentrum Ilmenau (wissenschaftlicher Mitarbeiter, BMWK)

Schwerpunkte: Künstliche Intelligenz, Digitalisierung in KMU

03/2017 - 06/2022
Industrie- und Handelskammer Erfurt

Thüringer Kompetenzzentrum Wirtschaft 4.0 (stellv. Leitung, vorher: mitarbeitender Referent; Details s. CV, ESF)

Schwerpunkte: Digitalisierung in KMU

10/2011 - 11/2012
Institute for Applied Marketing and Communication Research GmbH (Erfurt)

Datenanalyse in der Markt- und Kommunikationsforschung (wissenschaftlicher Mitarbeiter in der Wirtschaft)

Schwerpunkte: Datenaufbereitung, -strukturierung, -analyse und Ergebnispräsentation im Bereich Finanzinstitute

Experience abroad

05/2015 - 08/2015
Library of Congress (Washington, D.C., USA)

Forschungsaufenthalt USA (Independent Researcher)

Focus: PhD

11/2013 - 04/2014
American University in Cairo, Cairo University

Forschungsaufenthalt Ägypten (Visiting Scholar)

Focus: PhD

Third-party funds

2018 - 2022
European Social Fund

Thüringer Kompetenzzentrum Wirtschaft 4.0 (ESF)

Antragstellung gemeinsam mit Kollegen des Thüringer Kompetenzzentrums Wirtschaft 4.0, der IHK Erfurt, der Gesellschaft für Arbeits- und Wirtschaftsförderung des Freistaats Thüringen mbH (GFAW) und dem Thüringer Ministerium für Wirtschaft, Wissenschaft und Digitale Gesellschaft (TMWWDG)

07/2015 - 09/2016
Frankfurter Allgemeine Zeitung

Promotionsstipendium (FAZIT)

FAZIT Foundation, sole application

05/2014 - 06/2015, 10/2011 - 10/2013
University of Erfurt

Promotionsstipendium (EPPP, Land Thüringen)

Christoph-Martin-Wieland-Scholarship, sole application

11/2013 - 04/2014
German Academic Exchange Service (DAAD)

Forschungsstipendium (DAAD)

Research stay in Cairo (Egypt), sole application

11/2013 - 04/2014
Government of Egypt

Studierendenstipendium (Wafedin)

alleinige Antragstellung

Ehrenamt & Sport

11/2023 - heute
Evangelische Gemeinschaftsschule Erfurt

Lesehelfer für Grundschüler

An der Evangelischen Gemeinschaftsschule Erfurt helfe ich bei der Unterrichtung von Grundschülern
Fächer: Deutsch, Mathematik

02/2022 - heute
private Initiative

#UkraineMeetsErfurt

gemeinsam mit meiner ukrainischen Frau Veronika Belikova-Gerth initiierte Hilfsaktion für geflüchtete Menschen aus der Ukraine (zum Blog-Post)
Schwerpunkte: Hilfstransporte, Sachspenden-/Finanzmittelbeschaffung und Koordination, private Aufnahme von Flüchtlingen, Übersetzungen, Behördengänge, Vermittlung von Schul- und KiTa-Plätzen sowie Wohnungen

05/2024 - 06/2024
Stadt Erfurt

Mitglied des Wahlvorstands

Kommunal- und Europawahlen 2024 (inkl. Stichwahl)

2018
arbeiterkind.de Thuringia

Unterstützung der Tätigkeiten von arbeiterkind.de

weitere Informationen finden sich hier: arbeiterkind.de Thuringia

2006 - 2011
Animal shelter Eisenberg

Zoo keeper

Animal Protection Association Saale-Holzland-Kreis e.V.

05/2005
Stadt Kempen

Mitglied des Wahlvorstands

Landtagswahl Nordrhein-Westfalen

1994 - 2002
PSV/SAV Leipzig e.V.

Ringen

Freistil

Memberships

wissenschaftliche Organisationen

Fachbeiräte & Arbeitskreise

Jurys

Others

        • DAV (German Alpine Club)

 

image

Skills

Unternehmensführung, Entrepreneurship & Management

95%

Existenzgründung (v.a. Thüringer Start Up-Szene)

95%

Lectures

90%

Beratung (Innovation & Digitalisierung in KMU)

90%

Forschung & wissenschaftliches Publizieren

85%

Praxisprojekte & empirische (Daten-)Analyse

85%

Theoretical work

80%

Third-person funding

75%

Further input

Go to my profile on LinkedIn.

Go to my Publications.

Go to my presentations.

Others

Ich bin verheiratet mit Veronika Belikova-Gerth, wir haben zwei gemeinsame Kinder.

If you want to contact me for feedback, a question or any other reason, I look forward to your message. You are also welcome to do so via the contact page.

Es grüßt Sie,
Ihr
Dr. Sebas­tian Gerth

Publications

quotable posts

Here is an overview of my publications.

You can find them on my profile at academia.edu or ResearchGate.

Monograph

  • Gerth, S. (2018): Visuelle Kultivierung. Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011. Wiesbaden: Springer VS. (Springer VS | Amazon | Google Books)

Herausgeberbände

Zur Website der Reihe "Entrepreneurship der Zukunft"

  • Heim, L./Gerth, S. (2023, Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. (Springer Gabler | Amazon | Google Books)
  • Gerth, S. /Heim, L. (2022, Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. (Springer Gabler | Amazon | Google Books)
  •  

Beiträge in Fachzeitschriften (z.T. peer reviewed)

  • Gerth, S./Heim, L. (2020): Trust through Digital Technologies: Blockchain in Online Consultancy Services. In: ICBCT'20: Proceedings of the 2020 The 2nd International Conference on Blockchain Technology, Hilo, HI, USA. S. 150-154. Abrufbar hier. Offizielle Website. (peer reviewed)
  • Gerth, S. (2018): Die Conjoint-Analyse als quantitative Bildanalysemethode. In: kommunikation.medien, 9. S. 1-26. Abrufbar hier. (peer reviewed)
  • Gerth, S. (2018): In Search of Visual Truth. Authentication Attribution and the Potential of Reality Imaging through Press Photographs in the Age of Digital Media. In: IMAGE: Journal of Interdisciplinary Image Science, 27. pp. 5-23. Available here (in German).
  • Gerth, S. (2016): Mental Images as a Visual Form of World Representation? A Systematization of Philosophical Arguments and their Psychological Application. In: IMAGE: Journal of Interdisciplinary Image Science, 24. pp. 5-49. Available here (in German).

Beiträge in Hrsg.-Bänden (z.T. peer reviewed)

  • Heim, L./Gerth, S. (2023): Künstliche Intelligenz: Chance oder Risiko für das Entrepreneurship der Zukunft? In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 3-31. SpringerLink.
  • Link, M./Gerth, S./Belikova-Gerth, V./Jesse, J. (2023): Anwendung Künstlicher Intelligenz in der Psychotherapie: Methodische, technische, wirtschaftliche und zielgruppenspezifische Implikationen. In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 211-260. SpringerLink.
  • Gerth, S./Heim, L. (2023): Künstliche Intelligenz zwischen Utopie und Realität: Aktuelle und zukünftige Entwicklungen von KI am Beispiel von Human-Machine-Interaction, Blockchain, Green Tech und Mobilität. In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 421-458. SpringerLink.
  • Gerth, S./Heim, L. (2022): Zukunftsforschung und Megatrends als Treiber für Geschäftsmodellinnovationen: Chancen und Herausforderungen durch digitale Technologien für Entrepreneure der Zukunft. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 3-24. SpringerLink.
  • Gawron, S./Gerth, S. (2022): Anwendbarkeit der Blockchain-Technologie für Unternehmen aus Perspektive der EU-DSGVO. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 183-219. SpringerLink.
  • Heim, L./Gerth, S. (2022): Trendantizipierte Geschäftsmodellinnovationen. Strukturierte und praxisorientierte Etablierung der Zukunftsfestigkeit von Unternehmen. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 349-373. SpringerLink.
  • Gerth, S./Heim, L. (2021): Blockchain as an Approach for Secure Data Storage on Digital Consulting Platforms. In: Soltanifar, M./Hughes, M./Göcke, L. (Hrsg.): Digital Entrepreneurship. Impact on Business and Society. Wiesbaden: Springer. S. 103-120. Abrufbar hier (Open Access). SpringerLink. (peer reviewed)
  • Gerth, S./Kruse, R. (2020): VR/AR-Technologien im Schulungseinsatz für Industrieanwendungen. In: Orsolits, H./Lackner, M. (Hrsg.): Virtual Reality und Augmented Reality in der Digitalen Produktion. Wiesbaden: Springer Gabler. S. 143-179. SpringerLink. (peer reviewed)
  • Gerth, S. (2017): Emotional Impact of War Photographs. In: Saleh, I./Knieper, T. (Eds.): The Visual Politics of Wars. Newcastle, UK: Cambridge Scholars Publishing. S. 23-54. Vorschau, offizielle Website. (peer reviewed)
  • Gerth, S. (2015): Den Krieg im Fokus. Eine Interviewstudie zu emotionalisierenden Bildelementen am Beispiel ausgewählter Kriegsfotografien von James Nachtwey. In: Reer, F./Sachs-Hombach, K./Schahadat, S. (Hrsg.): Krieg und Konflikt in den Medien. Multidisziplinäre Perspektiven auf mediale Kriegsdarstellungen und deren Wirkungen. Köln: von Halem. S. 66-116. Offizielle Website (z.T. bei Google Books verfügbar) (peer reviewed)
  • Gerth, S. (2012): Die Erweiterte Bildtypenanalyse. Ein Instrument zur Untersuchung von Pressefotografien aus Rezipienten- und Medienperspektive. In: Geise, S./Lobinger, K. (Hrsg.): Bilder – Kulturen – Identitäten. Analysen zu einem Spannungsfeld Visueller Kommunikationsforschung. Köln: von Halem. S. 285-308. Offizielle Website (z.T. bei Google Books verfügbar) (peer reviewed)

Konferenzbeiträge

  • Heim, L./Gerth, S. (2020): Trust through Digital Technologies: Blockchain in Online Consultancy Services. International Conference on Blockchain Technology, 13.3.2020, University of Hawaii, Hilo, Hawaii, USA.
  • Gerth, S. (2015): Visuelle Kultivierung: Ein Plädoyer für die Berücksichtigung von Bildern im Kultivierungsansatz. Tagung Theorien der Visuellen Kommunikationsforschung der DGPuK-Fachgruppe "Visual Communication", 20.11.2015, Universität Erfurt, Deutschland.
  • Gerth, S. (2013): Schicksalsbilder der Arabischen Revolution in Ägypten. Eine Bildsortierstudie zum emotionalen Spannungsgehalt von Pressefotografien aus Mediennutzersicht mit Hilfe der Q-Technik. Pre-Conference of the 58th Annual Meeting of the DGPuK: The Potential of (Picture) Sorting Studies for Communication and Media Studies: Methodology, Application, Evaluation Methods, 8.5.2013, Johannes-Gutenberg-Universität Mainz, Deutschland. 
  • Gerth, S. (2013): Zur inszenierten Emotionsinduktion durch Kriegsfotografien. Internationaler Workshop am Institut für Medienwissenschaft: Krieg und Konflikt in den Medien, 14.2.2013, Eberhard Karls Universität Tübingen, Deutschland.
  • Gerth, S. (2013): Bildtypen im Fotojournalismus. Doktorandenworkshop der DGPuK-Fachgruppe "Journalistik/Journalismusforschung", 7.2.2013, Ludwig-Maximilians-Universität-München, Deutschland. 
  • Gerth, S. (2013): Auf der Suche nach kollektiven Bildtypen. Zu visuellen Mediennutzervorstellungen von Protestbewegungen und deren mediale Repräsentanz. 5. Doktorandenworkshop der DGPuK-Fachgruppe "Rezeptions- und Wirkungsforschung", 24.1.2013, Universität Wien, Österreich. 
  • Gerth, S. (2012): Visual Framing und Bildtypen. Ein Vorschlag zur Integration des Framing-Ansatzes in die Erweiterte Bildtypenanalyse. Tagung Visual Framing der DGPuK-Fachgruppe "Visual Communication", 30.11.2012, Hochschule der populären Künste, Berlin, Deutschland.
  • Gerth, S. (2011): Visual Content Analysis. Eine empirische Studie am Beispiel von Pressefotografien zu Protestbewegungen. Tagung Bilder - Kulturen - Identitäten der DGPuK-Fachgruppe "Visual Communication", 8.10.2011, Universität Erfurt, Deutschland. 

Media contributions

  • Gerth, S./Folz, M./Kattanek, W. (2024): Wie wird mein Unternehmen KI-ready? Bedarfsgerechte Analyse- und Unterstützungspotenziale für KMU durch eine institutionsübergreifende Zusammenarbeit. In: Mittelstand-Digital Magazin, 22. Themenschwerpunkt: Wissenschaft trifft Praxis: KI-Readiness. S. 5-11. Abrufbar hier.  
  • Gerth, S. (2024): Experteninterview zum Thema Digitalisierung, Künstliche Intelligenz und KMU. Geführt vom Zukunftszentrum für menschzentrierte KI in der Produktionsarbeit. Abrufbar hier
  • Gerth, S./Patschger, A. (2023): Künstliche Intelligenz in der Produktion. Was ist heute bereits möglich und was kann in Zukunft möglich sein? Wirtschaftsspiegel, S. 8-10. Abrufbar hier, alternativ hier
  • Gerth, S. (2023): KI in der Produktion: Wie Algorithmen KMU wettbewerbsfähig machen. Abrufbar beim Mittelstand-Digital Zentrum Ilmenau hier
  • Merten, K. M./Gerth, S. (2022): Erfolg mit datenbasierten Geschäftsmodellen. Abrufbar im Wirtschaftsmagazin hier.
  • Merten, K. M./Gerth, S./Pektas, L. (2022): Wie nachhaltig ist Digitalisierung? Abrufbar im Wirtschaftsmagazin hier.
  • Gerth, S. (2022): KI in Geschäftsmodellen mitdenken. Interview. Abrufbar beim Mittelstand-Digital Zentrum Ilmenau hier.
  • Gerth, S. (2021): Künstliche Intelligenz. Abrufbar auf der Seite der IHK Erfurt hier
  • Gerth, S. (2018): IT-Sicherheit@Mittelstand: Roadshow in Thüringen. Abrufbar bei Deutschland sicher im Netz e.V. hier.
  • Späthe, S./Gerth, S. (2018): Connect It – Ihre Maschine in der vernetzten Welt. In: Wirtschaftsmagazin, 8. S. 16. Abrufbar hier.
  • Minks, M./Gerth, S. (2018): GoBD-konforme E-Mail-Archivierung. In: Wirtschaftsmagazin, 8. S. 21. Abrufbar hier.
  • Gerth, S. (2013): Untersuchen, wie Bilder wirken. In: Bundesagentur für Arbeit (Hrsg.): Infomappe abi. Nürnberg: Willmy Consult & Content GmbH. S. 18-19. Abrufbar hier. (auf Wunsch des Hrsg. ergänzende Quellenangabe: Infomappe abi>> „Gesellschaft und Geschichte 4.2“ der Bundesagentur für Arbeit, 2013, Übersicht siehe www.biz-medien.de).
  •  

Reviews

  • Gerth, S. (2018): Institute of Immersive Media (2017) (Eds.): Interactive Media: Interfaces - Networks - Virtual Worlds. Marburg: Schüren. In: MEDIENwissenschaft, 4. pp. 451-452. Available here (in German).
  • Gerth, S. (2018): Bridgette Wessels, Rachel Finn, Kush Wadhwa, Thordis Sveinsdottir (2017) (Eds.): Open Data and the Knowledge Society. Amsterdam: Amsterdam University Press. In: MEDIENwissenschaft, 4. pp. 444-446. Available here (in German).
  • Gerth, S. (2018):  Sebastian Böck, Julian Ingelmann, Kai Matuszkiewicz, Friederike Schruhl (2017) (Hrsg.): Lesen X.0: Rezeptionsprozesse in der digitalen Gegenwart. Göttingen: Vandenhoeck & Ruprecht. In: MEDIENwissenschaft, 2/3. S. 325-327. Abrufbar hier.
  • Gerth, S. (2015): Stefan Meier (2014): Visual Styles. Cologne: Herbert von Halem. In: rezensionen:kommunikation:medien, 2. Avialable here (in German).
  • Gerth, S. (2015): Network Picture Philosophy (2014) (Eds.): Image and Method: Theoretical Backgrounds and Methodical Methods of Image Science. Cologne: Herbert von Halem. In: MEDIENwissenschaft, 2. pp. 182-184. Available here (in German).
  • Gerth, S. (2015): Mikala Hyldig Dal (2013) (Hrsg.): Cairo. Images of Transition: Perspectives on Visuality in Egypt, 2011-2013. Bielefeld: transcript. In: MEDIENwissenschaft, 2. pp. 299-301. Available here (in German).

 

Others

  • Comment and Accompaniment: Renn, O./Korbun, T. (2018): Nachhaltigkeitsbilanz und sozial-ökologische Gestaltungsoptionen der Digitalisierung. In:  Bundesministerium für Bildung und Forschung (BMBF) (Hrsg.): Nachhaltigkeitsforschung sozial-ökologisch gestalten. pp. 16-20. Abrufbar here.
  • Gerth, S. (2017): Cover Design for Bachelor Thesis, Master Thesis & amp; Short Papers. On behalf of Bachelorprint. Available here (in German).
  • Gerth, S. (2015): Visual Cultivation. A Plea for the Consideration of Images in the Cultivation Approach. In: DGPuK Section Visual Communication (Eds.): Theories of Visual Communication Research. Book of Abstracts to the Conference of 19-21. November 2015 & nbsp; in Erfurt. pp. 10-11.
  • Gerth, S. (2012): Visual Framing and Image Types. Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements. In: DGPuK Section Visual Communication (Eds.): Visual Framing. Book of Abstracts on the Conference from November 29 to December 1, 2012 in Berlin. pp. 22-23.
  • Gerth, S. (2011): Visual Content Analysis. Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements. In: DGPuK Section Visual Communication (Eds.): Images - Cultures & nbsp; - Identities. Book of Abstracts to the Conference from 6.-8. October 2011 in Erfurt.  pp. 40-41. Available here (in German).
  • Gerth, S. (2010): On Identification of Emotional Media Picture Elements. An Empirical Study on the Example of War Photography. Unpublished master's thesis. University of Jena.
  • Gerth, S. (2010): Abstract: On Identification of Emotionalizing Media Picture Elements. An Empirical Study on the Example of War Photography. In: Transfer, 3. 

Publication request

Sollten Sie Interesse an einer gemeinsamen Publikation haben, melden Sie sich gern unter oder über die Contact- bzw. Terminbuchungsseite.

Contents of the publications

Entrepreneurship & Unternehmertum

Innovation & digitale Technologien

Visual Communication

Methods

Philosophy

Buchcover

Further input

Go to my profile on Google Scholar.

Go to my profile on Research Gate.

Go to my profile on academia.edu.

Go to my profile on ORCiD.

Go to my presentations.

Speaking

quotable posts

Lectures & podiums

18. Juni 2024
Steigerwaldstadion Erfurt

Podium: KI-Sprechstunde - Wie komme ich zur KI, die mir hilft?

Veranstaltung: Erwicon - Wirtschaftskongress | Moderation: Margarita Reissig-Cajamarca (LEG Thüringen, ThCM) & Tino Wagner (Wirtschaftsförderung Ilmenau) | weitere Teilnehmer (v.l.n.r.): Dr. Carsten Schauer (Thüringer Innovationszentrum Mobilität), Ronny Müller (Zentrum für Angewandte Künstliche Intelligenz), Benjamin Schütz (Thüringer Zentrum für Lernende Systeme und Robotik), Dr. Peter Hauschild (Leistungszentrum InSignA), Wolfram Kattanek (Mittelstand-Digital Zentrum Ilmenau) | Bildquelle: © Anna-Maria Dorn, Fraunhofer IDMT, Ilmenau

4. Juni 2024
Innovations- und Gründerzentrum GmbH Rudolstadt

Künstliche Intelligenz im Mittelstand: Anwendungsszenarien und sicherheitsrelevante Herausforderungen

Klick auf Bild führt zu Video. Videodreh in Rudolstadt | Bildquelle: © SaaleInfo TV. 1. Fachtagung des SaaleWirtschaft e.V. "Künstliche Intelligenz und IT-Sicherheit" (zur Veranstaltung) | weitere Gäste: RA Daniel Prauka (Vorstandsvorsitzender SaaleWirtschaft e.V.), Marko Wolfram (Landrat des Landkreises Saalfeld-Rudolstadt), Heiko Schmidt (Vizepräsident Landeskriminalamt Thüringen), Jan Meurer (Cyber-Security Spezialist, Cogitanda Risk Prevention GmbH), Marc Trommer (Agentur für Thüringer Produkte), Maximilian Wunsch (Leiter des European Digital Innovation Hubs Thuringia) und Sebastian Gawron (Digitalisierungsbotschafter NT.AG) | Moderation: Matthias Fritsche (Geschäftsführer IGZ GmbH)

4. Juni 2024
Innovations- und Gründerzentrum GmbH Rudolstadt

Podium: Künstliche Intelligenz und IT-Sicherheit

weitere Teilnehmer: Heiko Schmidt (Vizepräsident Landeskriminalamt Thüringen), Dr. Peter Hauschild (Leiter Leistungszentrum InSignA), Jan Meurer (Cyber-Security Spezialist, Cogitanda Risk Prevention GmbH), Marc Trommer (Agentur für Thüringer Produkte), Maximilian Wunsch (Leiter des European Digital Innovation Hubs Thuringia) und Sebastian Gawron (Digitalisierungsbotschafter NT.AG) | Moderation: Matthias Fritsche (Geschäftsführer IGZ GmbH)

22. Februar 2024
Kulturbrauerei Berlin

Künstliche Intelligenz: Kill or feed? Welche Fragen muss ich mir stellen?

gemeinsam mit und gehalten von Ninette Florschütz (Mittelstand-Digital Zentrum Ilmenau, TU Ilmenau). Angenommener Vortrag zur Tagung DPRG Take Off 2024 der Deutschen Public Relations Gesellschaft | Bildquelle: © Mittlstand-Digital Zentrum Ilmenau/DPRG/Oberauer.

26. Oktober 2023
Mittelstand Digital | Bundesministerium für Wirtschaft und Klimaschutz

Kurzinterview: Mittelstand-Digital Zentrum Ilmenau

Klick auf Bild führt zu Video. Videodreh in Kaiserslautern | Bildquelle: © Mittelstand-Digital/BMWK.

26. September 2023
Mittelstand-Digital Zentrum Ilmenau, TU Ilmenau | KI-Hub Sachsen-Thüringen

Einführung Smarte Fabrik: Digitale Transformation richtig angehen

Vortrag im Rahmen der Veranstaltung Digitale Fabrik und Shopfloor-Management: Die Zukunft der Produktion! | Bildquelle: © Mittelstand-Digital Zentrum Ilmenau

13. September 2023
Ellipsis Gesellschaft für Unternehmensentwicklung mbH

KI in KMU - Einsatzmöglichkeiten, Implementierung und Grenzen in der Praxis

Angefragter Vortrag zum Fachkongress für Unternehmensberatung der Ellipsis Gesellschaft für Unternehmensentwicklung mbH | Bildquelle: © Ellipsis

26. Juni 2023
Verbraucherzentrale Thüringen

Verbraucherschutz und KI - Herausforderungen und Chancen

Angefragter Vortrag zur Festveranstaltung anlässlich des 30-jährigen Bestehens der Verbraucherzentrale Thüringen | Bildquelle: © K. Braun, Verbraucherzentrale Thüringen e.V.

16. Mai 2023
TU Ilmenau

Thüringer Innovations- und Zukunftsgespräch | Podium

eingeladener Gast | Thüringer Innovations- und Zukunftsgespräch: Künstliche Intelligenz in Produktion und Arbeitswelt – in welche Richtung bewegen wir uns? (zur Veranstaltung) | weitere Gäste: Andreas Bühl, MdL (Digitalpolitischer Sprecher und Parlamentarischer Geschäftsführer der CDU-Landtagsfraktion), Sebastian Gawron (Digitalisierungsbotschafter der NT.AG, Gründer und Leiter von KI-macht-Schule Thüringen) | Moderation: Tillmann Bauer (Konrad Adenauer Stiftung)

20. April 2023
HANNOVER MESSE

Making the Difference in Future Energy Scenarios - Einsatz von KI zur Transformation des Energiemanagements in der Industrie

gemeinsam mit Martin Folz (TU Chemnitz, Mittelstand-Digital Zentrum Chemnitz). Angenommener Vortrag am Stand des Bundesministeriums für Wirtschaft und Klimaschutz | Bildquelle: © M. Folz, TU Chemnitz/BMWK.

1. März 2023
YouTube-Kanal der Konrad-Adenauer-Stiftung

Künstliche Intelligenz für den Thüringer Mittelstand. Welche Chancen bietet die neue industrielle Revolution?

Live-Talk mit Benjamin Grau für die Konrad-Adenauer-Stiftung Thüringen. Klick auf Bild führt zu Video.

24. November 2022
TU Chemnitz

Partner des KI-Hubs Sachsen-Thüringen: Mittelstand-Digital Zentrum Ilmenau und KI-gestützte Bestimmung von Schweißparametern

Konsortialtreffen des KI-Hub Sachsen-Thüringen | Bildquelle: © M. Folz, TU Chemnitz, Mittelstand-Digital Zentrum Chemnitz

30. März 2022
Ladenbau Hunold GmbH

Digitalisierung in Ihrem Unternehmen - Chancen, Herausforderungen, Unterstützungsangebote

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Eichsfeld | Bildquelle: © J. Penzel, IHK Erfurt

29. März 2022
Schachtbau Nordhausen GmbH

Digitalisierung in Ihrem Unternehmen - Chancen, Herausforderungen, Unterstützungsangebote

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Nordhausen | Bildquelle: © J. Penzel, IHK Erfurt

10. November 2021
TÜV Akademie GmbH | Online (Zoom)

Digitales Unternehmen. Trends, Herausforderungen und Kompetenzerwerb im Transformationsprozess

eingeladener Gast | Veranstaltung TÜV Thüringen INSIDER: Digitalisierung – neue Kompetenzen für die Transformation | Bildquelle: © Thüringer Kompetenzzentrum Wirtschaft 4.0

9. November 2021
IHK Erfurt | Online (MS Teams)

Expertentalk Best Practice Informationssicherheit

eingeladener Gast, gemeinsam mit Ralf Auer (CODA GmbH) | Veranstaltung IT-Sicherheit aus der Praxis für die Praxis (Schwerpunkt Livehack)

15. Oktober 2020
Hotel am Schloß, Apolda

Digitalisierung in Ihrem Unternehmen: Unterstützung für KMU

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Weimarer Land | Bildquelle: © K. Rudolph, IHK Erfurt

28. September 2020
Regionalmuseum im Schloss, Bad Frankenhausen

Digitalisierung im Tourismus: Realisiertes Unternehmensbeispiel und Lösungsvorschläge individueller Herausforderungen

eingeladener Gast | Sitzung des Tourismusstammtisches Bad Frankenhausen | Bildquelle: © Kur & Tourismus GmbH

7. September 2020
Hotel Lindenhof, Gotha

Implementierung digitaler Technologien in bestehende Systeme

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Gotha

25. Juni 2020
Hotel Brauhaus zum Löwen, Mühlhausen

Wirtschaft 4.0 in Ihrem Unternehmen: Vorbereitung und Begleitung

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Unstrut-Hainich-Kreises | Bildquelle: © IHK Erfurt

June 11th, 2020
Vienna House Thüringer Hof Eisenach

Digital Technologies in your Company: Support for SMEs

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Wartburgregion | Bildquelle: © IHK Erfurt

May 26th, 2020
Online (Zoom)

Digitization in SMEs: Services offered by the Thuringian Competence Center Business 4.0

Invited guest | Meeting of Rotary Club Weimar-Bauhaus | Picture source: © Sebastian Gawron | Moderation: Thomas Grimm (President)

March 13th, 2020
University of Hawaii, Hilo, Hawaii, USA

Trust through Digital Technologies: Blockchain in Online Consultancy Services

Jointly with and held by Lars Heim, M.Sc. | International Conference on Blockchain Technology | Bildquelle: © TU Clausthal

March 4th, 2020
Karl-Volkmar-Stoy-School, Jena

Digitization in Thuringia | Podium

Invited Guest | 6th Data Protection Day (to article) | Further guests: Prof. Ulrich Kelber (University of Applied Sciences Bonn-Rhein-Sieg), André Stämmler (Stämmler Lawyers) | Moderation: Hr. Siptroth (Stoy-School Jena)

February 27th, 2020
Car dealership Reifenstein, Kölleda

Digitalisierung in Unternehmen: In 5 Schritten zur Einführung neuer Technologien

eingeladener Gast | Sitzung des IHK-Wirtschaftsbeirates Weimar

November 4th, 2019
Spa & Golf Resort Weimarer Land, Blankenhain

Digitisation in the Hospitality Industry: Practical Insights and Possible Solutions

Event: Network Meeting of the TOP Hosts of Thuringia | Picture credit: © Thuringia Tourism GmbH

April 11th, 2019
Drehtechnik Jakusch GmbH, Saalfeld

Digitization: Thuringian Success Stories and their Benefits for the Regional Economy

Event: 1st Industry Forum 4.0 - Best Practices Thuringia | Picture credit: © Falko Smirat, Outrange Media, Batix Software GmbH

April 3rd, 2019
Karl-Volkmar-Stoy-School, Jena

Digitization in Thuringia | Podium

Invited guest | 5th Data Protection Day (to article) | Further guests (from left to right): Valentina Kerst (State Secretary, TMWWDG), René Röser (TLfDI) | Moderation: Mr. Siptroth (Stoy-Schule) | Picture Credit: © Rose, Stoy-School Jena

April 3rd, 2019
Karl-Volkmar-Stoy-School, Jena

Digitization in Thuringia | Podium

Invited guest | 5th Data Protection Day (to article) | Further guests: Jens Kubieziel (OctoPi.Consulting, Xceptance Software Technologies), Ralf Reichertz (Consumer advice centre Thuringia) | Moderation: Mr. Siptroth (Stoy-School Jena)

April 3rd, 2019
Karl-Volkmar-Stoy-School, Jena

Private and professional use of digital technologies

Invited presentation | 5th Data Protection Day (to article) | Picture credit: © Rose, Stoy-School Jena

March 26th, 2019
ThEx, Erfurt

Review: Innofinance Summit 2019 | Podium

Invited guest | InnoFinance Summit 2019 | Picture credit: © Thomas Müller

January 21st, 2019
TMWWDG, Erfurt

Thuringian Competence Center Economy 4.0

Invited lecture | Workshop discussion: Digitization in Companies of the Thuringian Tourism Industry

November 6th, 2018
State Sports School Bad Blankenburg

Challenges and Solutions in the Digitization of Business Processes

Invited presentation | Event: Digitization of Living Worlds | Picture Credit: © Jelena Kleine

September 20th, 2018
Education Center Saalfeld gGmbH

We are on the Way - Digitization in the arae of Saalfeld/Rudolstadt | Podium

Invited guest | Prelude: QualiNet 2020 - Regional Practice Laboratory Economy 4.0 | Further guests (from left to right): Jörg Flügge (Batix Software GmbH), Enrico Jakusch (Drehtechnik Jakusch GmbH), Steve Plötner (Reschwitzer Saugbagger GmbH) | Moderation: Tim Beck (Batix Software GmbH) | Picture credit: © Batix Software GmbH

May 9th, 2018
ThEx, Erfurt

Digitization in Thuringia. Offers of the Competence Centers Economy 4.0 (Erfurt) and Mittelstand 4.0 (Ilmenau)

Together with Dr. Jörg Weber | Event: Regulars table "Collaboration" - The Digital Office | Picture Credit: © Dr. Jörg Weber, Mittelstand 4.0 Competence Center Ilmenau

April 23rd, 2018
North Thuringian Business Association, Nordhausen

Economy 4.0 and the Effects on Working and Living Worlds on the Practical Example of a Medium-sized Company

Invited presentation | Conference: Economy 4.0 and Future Life in the Age of Digitalization | Picture Credit: © Claudia Rheinländer, Nordthüringer Unternehmerverband | Press: Thüringer Allgemeine, OTZ and others

April 4th, 2018
ThEx, Erfurt

Digitization in Thuringia. Offers of the Competence Centers Economy 4.0 (Erfurt) and Mittelstand 4.0 (Ilmenau)

Together with Maxim Reimche | Events: "Digitalization in Production and Supply Chain" and "Responsibility of Management"

March 1st, 2018
Automobile World, Eisenach

Economy 4.0 & Cloud Computing

Invited lecture | Kick-off event: Learning Academy 4.0 | Press: Thüringer Allgemeine

January 25th, 2018
Schubertpower, Langewiesen

Digitization Projects: Needs and Opportunities 2018

Invited lecture | Event: Digitization Projects in Companies: Needs and Opportunities 2018 | Picture Credit: © Simone Carrara, Schubertpower

November 8th, 2017
GET GmbH, Gotha

Digitization is possible

Event: EU Data Protection Regulation | Picture Credit: © Marius Abendroth-Sieboldt, Economy Development Gotha

November 7th, 2017
Chamber of Commerce and Industry, Erfurt

Digitization in Thuringia. Offers of the Competence Centers Economy 4.0 (Erfurt) and Mittelstand 4.0 (Ilmenau)

Together with Maxim Reimche | Event: Digital Business Processes: Definition, Development, Implementation | Picture Credit: © Mathias Eiber, Mittelstand 4.0-Competence Center Ilmenau

September 28th 2017
Chamber of Commerce and Industry, Erfurt

Digitization in Thuringia. Offers of the Competence Centers Economy 4.0 (Erfurt) and Mittelstand 4.0 (Ilmenau)

Together with Maxim Reimche | Event: Opportunities and Risks of Cooperative Value Creation | Picture Credit: © Mathias Eiber, Mittelstand 4.0-Competence Center Ilmenau

August 29th, 2017
Chamber of Commerce and Industry, Erfurt

Pitch: Thuringian Competence Center Economy 4.0

Event: World of Work. Digital. Flexible. Healthy - but how?

August 21st, 2017
Thuringian Development Bank, Erfurt

Thuringian Competence Center Economy 4.0

Invited lecture

May 16th, 2017
ThEx, Erfurt

Welcome and introduction / partial presentation

Event: Breitband@Mittelstand | Picture Credit: © BBB / Jens Gowasch

April 20th, 2017
University of Erfurt

Images in our Minds and Pictures in our Media. An Empirical Study of Visual Cultivation Using the Example of the Egyptian Revolution 2011.

Defensio of the Dissertation | Picture Credit: © Markus Knobloch

May 31st, 2016
University of Erfurt | Graduate College ComDigMed

Images in our Minds and Pictures in our Media

December 15th, 2015
University of Erfurt | Graduate College ComDigMed

Visual Cultivation: Theoretical Conception and Methodology

November 20th, 2015
University of Erfurt | Graduate College ComDigMed

Visual Cultivation: A Plea for the Consideration of Images in the Cultivation Approach

Conference "Theories of Visual Communication Research" of the DGPuK Section "Visual Communication"

April 28th, 2015
University of Erfurt | Graduate College ComDigMed

The Conjoint Analysis in their Application to Images

December 1st, 2014
University of Erfurt | Graduate College ComDigMed

Visual Cultivation. An Extension of the Cultivation Approach to the Analysis of the Influence of Medial Images on Mental Event Presentations

May 13th, 2014
University of Erfurt | Graduate College ComDigMed

Field Report: Research Stay in Cairo, Egypt

May 28th, 2013
University of Erfurt | Graduate College ComDigMed

The Visual Perception of the Arab Revolution in Egypt. Evaluation Strategy of the Qualitative Picture Type Analysis.

May 8th, 2013
Johannes Gutenberg University Mainz

Destiny Pictures of the Arab Revolution in Egypt. A Picture Sorting Study on the Emotional Tension of Press Photographs from a Media User Perspective with the Help of Q-technology.

Pre-Conference of the 58th Annual Meeting of the DGPuK: The Potential of (Picture) Sorting Studies for Communication and Media Studies: Methodology, Application, Evaluation Methods

February 14th, 2013
Eberhard Karls University Tübingen

For Staged Emotion Induction by War Photography

invited lecture | Event: International Workshop at the Institute for Media Studies: War and Conflict in the Media

February 7th, 2013
LMU Munich

Image Types in Photojournalism

Doctoral student workshop of the DGPuK Section "Journalism / Journalism Research" | Respondent: Prof. Dr. med. Sonja Kretzschmar

January 24th, 2013
University of Vienna

In Search of Collective Image Types. On Visual Media User Impressions of Protest Movements and their Media Representation.

5th Doctoral Students Workshop of the DGPuK Section "Reception and Impact Research"

December 19th, 2012
University of Erfurt | Graduate College ComDigMed

The Advanced Picture Type Analysis and the Process Model of Mass Media Picture(stereo)type Communication.

November 30th, 2012
College of Popular Arts, Berlin

Visual Framing and Picture Types. A Suggestion to Integrate the Framing Approach into the Advanced Picture Type Analysis.

Conference "Visual Framing" of the DGPuK Section "Visual Communication"

November 28th, 2012
TU Dresden

On the Emotion Analysis of War Photographs by James Nachtwey

invited lecture | Seminar: Qualitative Methods of Communication Science

November 27th, 2012
TU Dresden

Die Erweiterte Bildtypenanalyse. Ein Instrument zur Untersuchung von Pressefotografien aus Rezipienten- und Medienperspektive.

eingeladener Vortrag | Seminar: Medieninhaltsforschung

June 6th, 2012
University of Erfurt | Graduate College ComDigMed

On the Identification Emotionalizing Picture Elements. An Empirical Study on the Example of War Photography.

January 25th, 2012
University of Erfurt | Graduate College ComDigMed

Pictures in our Minds and Media: Picture Stereotypes and Photojournalism. An Empirical Study using the Example of Press Photographs on Protest Movements.

December 1st, 2011
TU Dresden

On the Identification of Emotionalizing Media Picture Elements. An Empirical Study on the Example of War Photography.

Seminar: Media Content Research

October 23rd, 2011
Zinzendorfhaus Neudietendorf

Qualitative vs. Quantitative Methods? Considerations on the Method Dispute from the point of view of Visual Communication.

Self-organized Workshop by Fellows of the Graduate College ComDigMed

October 8th, 2011
University of Erfurt

Visual Content Analysis. An Empirical Study using the Example of Press Photographs on Protest Movements.

Conference "Images - Cultures - Identities" of the DGPuK Section "Visual Communication"

April 12th, 2011
University of Erfurt | Graduate College ComDigMed

Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements

Speaker request

Sollten Sie Interesse an einem Vortrag haben, melden Sie sich gern unter oder über die Contact- bzw. Terminbuchungsseite.

Contents of the lectures and podiums

Innovation & Digitalisierung

Künstliche Intelligenz

Forschungspraxis & Methoden

Empirische Forschung

Theoretische Forschung

Further input

Go to my Publications.

weitere Eindrücke

image

Sebastian Gerth erklärt Technologien rund um die Künstliche Intelligenz vom Zentrum ProKI-Ilmenau. © TU Ilmenau (Eleonora Hamburg)

image

Sebastian Gerth in einer Diskussionsrunde. © Mittelstand-Digital Zentrum Ilmenau, TU Ilmenau (Roxana Jung)

image

Sebastian Gerth im Gespräch auf dem Erfurter Wirtschaftskongress. © Anna-Maria Dorn, Fraunhofer IDMT (Ilmenau)

image

Sebastian Gerth im Gespräch auf einer Veranstaltung an der TU Ilmenau. © Mittelstand-Digital Zentrum Ilmenau, TU Ilmenau (Roxana Jung)

image

Ralf Frost (li.) und Sebastian Gerth: Organisatoren der 1. Fachtagung des SaaleWirtschaft e.V. "Künstliche Intelligenz und IT-Sicherheit" (am 4. Juni 2024 im Innovations- und Gründerzentrum Rudolstadt). © Landratsamt Saalfeld-Rudolstadt

Projects

... to be continued.

Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle

Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle

Books
ProKI-Ilmenau

ProKI-Ilmenau

Drittmittelprojekte
Mittelstand-Digital Zentrum Ilmenau

Mittelstand-Digital Zentrum Ilmenau

Drittmittelprojekte
Entrepreneurship der Zukunft: Digitale Technologien und der Wandel von Geschäftsmodellen

Entrepreneurship der Zukunft: Digitale Technologien und der Wandel von Geschäftsmodellen

Books
Thüringer Kompetenzzentrum Wirtschaft 4.0

Thuringian Competence Center Economy 4.0

Drittmittelprojekte
MentalAid

MentalAid

Unternehmen
Visuelle Kultivierung

Visual Cultivation

Books
Digitaler Vertrieb | Thüringer Kompetenzzentrum Wirtschaft 4.0 (mit Marco Röhl & Constantin Oestreich/MediaArt)

Digitaler Vertrieb | Thüringer Kompetenzzentrum Wirtschaft 4.0 (mit Marco Röhl & Constantin Oestreich/MediaArt)

Videos
Digitales Bauen | Thüringer Kompetenzzentrum Wirtschaft 4.0 (mit Marco Röhl & Constantin Oestreich/MediaArt)

Digitales Bauen | Thüringer Kompetenzzentrum Wirtschaft 4.0 (mit Marco Röhl & Constantin Oestreich/MediaArt)

Videos

Lectures

university courses

aktuelle Lehre

University | SoSe 2024: Business Model Development in Theory and Practice (TU Ilmenau, Master, 2 SWS)

Department: Innovation Management | Studies: International Business Economics, Graduate Research | Further Information

zukünftige Lehre

Wirtschaft: ProKI-InfoPoints 2024

Teaching request

Sollten Sie Interesse an einer (gemeinsamen) Lehrveranstaltung haben, melden Sie sich gern unter oder über die Contact- bzw. Terminbuchungsseite.


Studierenden-Feedback

Quelle: Hochschulinterne Lehrevaluation (seit 2019).


vergangene Lehre (Hochschule)

Psychologische Grundlagen der Kommunikation

WS 2020/21, Universität Erfurt (Digitales Seminar), 2 SWS

Visual Cultivation

SS 2020, Universität Erfurt (Digitales Seminar), 2 SWS

Image Effects of Digital Media

WS 2018/19, Universität Erfurt (Präsenzveranstaltung), 2 SWS

Non-university Research Practice

WS 2017/18, Universität Erfurt (Präsenzveranstaltung), 2 SWS

Non-university Research Practice

WS 2015/16, Universität Erfurt (Präsenzveranstaltung), 2 SWS

Methods of Image Content Analysis

SS 2014, Universität Erfurt, mit Dr. Stephanie Geise (Präsenzveranstaltung), 2 SWS

The Method of Standardized Content Analysis in its Application to Images

SS 2013, Universität Erfurt, mit mit Dr. Stephanie Geise (Präsenzveranstaltung), 2 SWS

Introduction to scientific work (in communication science, propaedeutic lecture)

WS 2012/13, Universität Erfurt, mit Jana Hofmann, M.A. (Präsenzveranstaltung), 2 SWS

Aufgeführt sind Lehrveranstaltungen mit Hochschulbezug. 


FAQ

Who can attend the seminars?

Students of the University of Erfurt, maybe also of other universities. Please contact me.

How many practical research issues are we faced with in a course?

All seminars are designed to be practical - the proportion between theory and practice is therefore around 50:50.

What are usual exams?

Generally, students give a presentation and submit a research report with approx. 10-12 pages p.P. The amount of participation in the seminar is also part of a grade.

Do we work mainly in groups or alone?

Most tasks are handled in self-organized groups.

I write my first research paper - how do I know what exactly is to do in the seminar?

The students will be guided through the seminars step by step on the basis of a roadmap. You can always ask questions.

Will the research be published?

Basically, a publication in consultation with the lecturer is conceivable. The basis for this is an excellent quality of work.

Are the seminars offered online or as face-to-face sessions?

Both variants are possible, also in addition. Please refer to the information on the university website for the exact procedure.

Welche digitalen Technologien kommen bei der Online-Lehre zum Einsatz?

Derzeit arbeiten wir mit mit Moodle (Organisation), WebEx & BigBlueButton (Videokonferenz) und OBS (Videoproduktion). E-Mails sind selbstverständlich.

vergangene Lehre (Wirtschaft)

KI-Frühling 2024

März 2024, 10 Online-Seminare (je ca. 2 Stunden); im Rahmen des Mittelstand-Digital Zentrums Ilmenau und des Zentrums ProKI-Ilmenau zu unterschiedlichen Themen der KI-Transformation im Mittelstand, organisiert mit Karsten Jahn, Vanessa Walter und gemeinsam mit bundesweiten Partnern; weitere Informationen und Veranstaltungsüberblick hier.

ProKI-InfoPoints "Fügen" 2024

gesamtes Jahr 2024, 10 Online-Seminare (je ca. 1 Stunde); im Rahmen des Zentrums ProKI-Ilmenau, Veranstaltungen zu unterschiedlichen Themen der KI-Transformation im produzierenden Gewerbe mit dem Fokus auf Fügeprozesse, organisiert mit dem Zentrum ProKI-Nürnberg.

KI-Frühling 2023

März 2023, 11 Online-Seminare (je ca. 2 Stunden); im Rahmen des Mittelstand-Digital Zentrums Ilmenau und des Zentrums ProKI-Ilmenau zu unterschiedlichen Themen der KI-Transformation im Mittelstand, organisiert mit Vanessa Walter und gemeinsam mit bundesweiten Partnern; weitere Informationen und Veranstaltungsüberblick hier.

ProKI-InfoPoints "Fügen" 2023

gesamtes Jahr 2023, 7 Online-Seminare (je ca. 1 Stunde); im Rahmen des Zentrums ProKI-Ilmenau, Veranstaltungen zu unterschiedlichen Themen der KI-Transformation im produzierenden Gewerbe mit dem Fokus auf Fügeprozesse, organisiert mit dem Zentrum ProKI-Nürnberg.

KI-basierte Geschäftsmodelle

März 2022, Online-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand-Digital Zentrum Saarbrücken, organisiert mit Vanessa Walter.

Einsatz von Digitalisierung und KI in der Fertigung

März 2022, Online-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der LEG Thüringen (Thüringer Clustermanagement), organisiert mit Vanessa Walter.

Datens(ch)atz: Mit Daten zum KI-Einsatz

März 2022, Online-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand-Digital Zentrum Kaiserslautern, organisiert mit Vanessa Walter.

Digital-Strategie

März 2019, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Industrie- und Handelskammer Erfurt.

Unternehmensvisionen und die Rolle der Digitalisierung

September 2018, Präsenz-Seminar (ca. 3 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Global Power GmbH (Langewiesen).

Chancen und Nutzen von Cloud-Computing

Mai 2018, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.

Digitalisierung: Verantwortung von Geschäftsführung und Management

April 2018, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.

Digitale Unternehmensprozesse: Definition, Entwicklung, Umsetzung

November 2017, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.

Chancen und Risiken der kooperativen Wertschöpfung

September 2017, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Industrie- und Handelskammer Erfurt.

Aufgeführt sind Lehrveranstaltungen oder Mitwirkungen selbigen mit Wirtschaftsbezug. Nicht gesondert dargestellt werden aus Datenschutzgründen Lehrformate mit Unternehmen, i.d.R. zu individuellen Digitalprojekten. Bei Bedarf können diese angefordert werden.  


Supervised theses

Bachelor Theses

  • Bartel, M. (2018): Chancen und Risiken der Digitalisierung für den Thüringer Mittelstand. Spannungsfelder zwischen unternehmerischer Eigenverantwortung und politischen Rahmenbedingungen. Erfurt: Fachhochschule Erfurt (gemeinsam mit Prof. Dr. Stefan Landwehr).

Forschungsarbeiten (universitär, Lehre)

  • Beyer, J./Herlan, J./Menge, N./van Well, N. (2020): Visuelle Kultivierung am Beispiel der Black-Lives-Matter-Bewegung. Erfurt: Universität Erfurt.
  • Feger, J./Stehr, E. L./Walpert, C./Wenzel, S. (2019): Verschmutzung der Weltmeere. Eine empirische Untersuchung der visuellen Kultivierung durch die Bildberichterstattung in Online-Nachrichtenportalen mittels Cultivation Analysis. Erfurt: Universität Erfurt.
  • Frost, C. M./Helsper, S. (2019): Visuelle Kultivierung: Cultivation Analysis. Eine qualitative Bildtypenanalyse zum Thema "Klimawandel". Erfurt: Universität Erfurt.
  • Beierle, J./Rhein, J./Schlupp, J. (2019): Der Einfluss der visuellen Berichterstattung der Medien
    auf das innere Bild von Rezipienten. Eine Analyse am Beispiel der Fußballweltmeisterschaft 2014 und 2018. Erfurt: Universität Erfurt.
  • Platt, H./Scharmberg, A./Wamers, H. (2019): Qualitative Bildtypenanalyse - Flüchtlingsbewegung. Erfurt: Universität Erfurt.
  • Henke, K./Wedemann, N./Zirkel, J. (2019): Cultivation Analysis zum Bild der Massentierhaltung. Erfurt: Universität Erfurt.
  • Bulmahn, K./Ermel, L./Giesler, P./Hohlstein, L. (2019): Eine Cultivation Analysis am Beispiel der Flüchtlingskrise 2015/2016. Erfurt: Universität Erfurt.

Seminarfacharbeiten (schulisch, Sekundarstufe II, Abitur)

  • Bachmann, J./Burkhardt, D./Hudl, M./Ridha, A. H. M. (2019): Economy 4.0 and the Effects on the Modalities of Working using the Example of medium-sized Companies. Jena: Karl-Volkmar-Stoy School.

Study programme concepts (cooperation)

University of Applied Sciences Erfurt

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Imprint & Privacy Policy

Legal subtleties

Impress

According to § 5 TMG
Dr. Sebastian Gerth
Teichstr. 61
99086 Erfurt
E-Mail:

Responsible for the content according to § 55 Abs. 2 RStV
Dr. Sebastian Gerth
Teichstr. 61
99086 Erfurt

I am under no obligation and willing to participate in dispute resolution procedures before a consumer dispute resolution authority.

Liability for content
As a service provider I am responsible according to § 7 Abs. 1 TMG for own contents on these sides according to the general laws. According to §§ 8 to 10 TMG, however, as a service provider, I am not obligated to monitor transmitted or stored third-party information or to investigate circumstances that indicate an illegal activity.
Obligations to remove or to block the usage of information under general law remain unaffected. However, liability in this regard is only possible from the moment of knowledge of a specific infringement. Upon notification of appropriate violations I will remove this content immediately.

Liability for links
My offer includes links to external third-party websites about which I have no influence. Therefore I can not assume any liability for these external contents. The content of the linked pages is always the responsibility of the respective provider or operator of the pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking.
However, a permanent content control of the linked pages is not reasonable without concrete evidence of a violation of law. Upon notification of violations, I will remove such links immediately.

Copyright
The content and works on these pages created by the site operators are subject to German copyright law. The duplication, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are for private, non-commercial use only.
As far as the contents on this site were not created by the operator, the copyrights of third parties are considered. In particular, contents of third parties are marked. If you should still be aware of a copyright infringement, I ask for a notice. Upon notification of violations, I will remove such content immediately.

Credit:
https://www.e-recht24.de/impressum-generator.html

Privacy Policy

This Privacy Policy clarifies the kind, scope and purpose of the processing of personal data (hereinafter referred to as "data") of the offering of our services, as well as my online services and related websites, functions and content, as well as external online presence, e.g. my social media profiles (collectively referred to as "online offering"). With regard to the terminology used, e.g. "processing" or "responsible" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible person
Dr. Sebastian Gerth
Teichstr. 61
99086 Erfurt
E-Mail:

Types of processed data
Bestandsdaten (z.B., Personen-Stammdaten, Namen oder Adressen), Kontaktdaten (z.B., E-Mail, Telefonnummern), Inhaltsdaten (z.B., Texteingaben, Fotografien, Videos), Nutzungsdaten (z.B., besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B., Geräte-Informationen, IP-Adressen).

Categories of affected persons
Visitors and users of the online offer (hereinafter we refer to the affected persons as "users").

Purpose of processing
Zurverfügungstellung des Onlineangebotes, seiner Funktionen und Inhalte, Beantwortung von Kontaktanfragen und Kommunikation mit Nutzern, Sicherheitsmaßnahmen, Reichweitenmessung/Marketing, 

Used terms
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, which are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

"Processing" means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, as far as such additional information is kept separate and technical and organizational measures ensure that the personal data can not be assigned to an identified or identifiable natural person.

"Profiling" means any kind of automated processing of personal data which involves the usage of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person.

"Responsible person" means the natural or legal person, public authority or other institution which, alone or with others, decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority or other institution that processes personal data on behalf of the responsible person.

Relevant legal bases
In accordance with Art. 13 GDPR I inform you about the legal basis of my data processing. For users within the scope of the General Data Protection Regulation (GDPR), the legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR; the legal basis for the processing for the fulfillment of my services and the execution of contractual measures as well as the answer to inquiries is Art. 6 para. 1 lit. b GDPR; the legal basis for processing in order to fulfill my legal obligations is Art. 6 (1) lit. c GDPR; in case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR is the legal basis.
The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Art. 6 (1) lit. e GDPR.
The legal basis for processing in order to safeguard my legitimate interests is Art. 6 (1) lit. f GDPR.
The processing of data for purposes other than those for which they were collected is determined in accordance with the provisions of Art. 6 (4) GDPR.
The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.

Safety measures
In accordance with legal requirements, with taking into account the state of the art, the costs of implementation and the nature of them, the scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons, I will take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and disconnection. Furthermore, I have set up procedures that ensure the perception of data subjects' rights, the deletion of data and the reaction to the threat to data. Furthermore, I consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly presets.

Collaboration with contract processors, joint controllers and third parties
If, in the context of my processing, I disclose data to other persons and companies (contract processors, joint controllers or third parties), give them access to them or give them access to the data otherwise, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of my legitimate interests (e.g. the use of agents, webhosters, etc.).

If I disclose data to other companies of my group, convey or otherwise grant access to them, this is done in particular for administrative purposes as a legitimate interest and, moreover, based on a legal basis.

Transfers to third countries
If I process data in a third country (i.e. outside of the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transfer of data to other persons or companies, this will only be done if it is to fulfill my (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of my legitimate interests. Except as expressly provided or required by law, I will process or maintain the data only in third countries with a recognized level of data protection, including those licensed under the Privacy Shield, or on the basis of specific warranties, such as limited liability. contractual obligation by so-called standard protection clauses of the European Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the European Commission).

Rights of data subjects
You have the right to ask for confirmation which data is being processed and for information about this data, as well as for further information and copy of the data in accordance with legal requirements.

You have the right, in accordance with the legal requirements, to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with the legal requirements, you have the right to demand that the relevant data will be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.

You have the right to request that the data relating to you provided to me be obtained in accordance with legal requirements and to request their transmission to other persons responsible.

You also have the right, in accordance with the statutory provisions, to submit a complaint to the competent supervisory authority.

Withdrawal
You have the right to revoke granted consent with effect for the future.

Right to contradict
You may object to the future processing of your data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct advertising
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online shop or a login status. "Permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are meant, they are called "first-party cookies").

I can use temporary and permanent cookies and clarify this in the context of my privacy policy.

If I ask users for consent to the use of cookies (e.g., in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are processed according to the following explanations in the context of this privacy policy based on my legitimate interests (i.e. interest in the analysis, optimization and economic operation of my online offer within the meaning of Art. 6 para 1 lit. GDPR) or if the use of cookies to provide my contractual services is required, in accordance with Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with Art. 6 para. 1 lit. e. GDPR.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general contradiction against the use of the cookies used for the purposes of online marketing can in a variety of services, especially in the case of tracking, on the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

Deletion of data
The data processed by me will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy policy, the data stored by me will be deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.

Unless the data is deleted because it is required for other and legally permitted purposes, its processing will be restricted. That means, the data is blocked and not processed for other purposes. This applies for example for data that must be kept for commercial or tax reasons.

Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of my privacy policy. I will change the privacy policy as soon as the changes of the data processing make this necessary. I will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

Comments and posts
If users leave comments or other contributions, their IP addresses may be stored based on my legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR for 7 days. This is for my safety, if someone leaves behind comments and posts with illegal content (insults, prohibited political propaganda, etc.). In this case, I can be prosecuted for the comment or post and therefore I am interested in the identity of the author.

Furthermore, I reserve the right, based on my legitimate interests, in accordance with Art. 6 para. 1 lit. f. GDPR to process the information of users for the purpose of spam detection.

On the same legal basis, I reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies in order to avoid multiple votes.

The information provided in the comments and contributions to the person, any contact and website information as well as the content information, are stored by me until the contradicition of the user permanently.

Akismet anti-spam check
My online offering uses the "Akismet" service offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on my legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR. With the help of this service, comments of real people are distinguished from spam comments. All comment information is sent to a server in the US, where it is analyzed and stored for four days for comparison. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, details of the browser used, the computer system and the time of the entry.

For more information about the collection and use of data by Akismet, see Automattic's Privacy Policy: https://automattic.com/privacy/.

Users are welcome to use pseudonyms, or to refrain from entering their name or e-mail address. You can completely prevent the transfer of data by not using my commenting system. That would be a shame, but unfortunately I see no other alternatives that work equally effectively.

Get profile pictures from Gravatar
I use the Gravatar service of Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA, within my online offering, and specifically on the blog.

Gravatar is a service that allows users to log in and store profile pictures and their email addresses. If users with the respective e-mail address on other online sites (especially in blogs) leave posts or comments, their profile pictures can be displayed next to the posts or comments. For this, the e-mail address communicated by the users is sent to Gravatar in encrypted form in order to check whether a profile has been saved for it. This is the sole purpose of submitting the e-mail address and it will not be used for any other purpose, but will be deleted afterwards.

The use of Gravatar is based on my legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, because with the help of Gravatar I offer the post and comment writers the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar has learned the IP address of the users, as this is necessary for communication between a browser and an online service. For more information about the collection and use of data by Gravatar see the Privacy Policy of Automattic: https://automattic.com/privacy/.

If users do not want a user picture linked to their e-mail address on Gravatar to appear in the comments, they should use an e-mail address that is not registered with Gravatar to comment. I also point out that it is also possible to use an anonymous or even no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using my commenting system.

Retrieval of emojis and smilies
Within my WordPress blog, graphic emojis (or smilies), i.e. small graphical files expressing feelings used by external servers. Here, the providers of the servers have a look on the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers. The Emoji service is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Privacy policy of Automattic: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which, to my knowledge, are so-called content delivery networks; that are servers that only provide fast and secure transmission of the files and users' personal data will be deleted after transmission.

The use of emojis is based on my legitimate interests, i.e. interest in an attractive design of my online offer according to Art. 6 para. 1 lit. f. GDPR.

Contact
When contacting me (e.g. by contact form, e-mail, telephone or via social media), the information of the user to process the contact request and their processing according to Art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other requests) GDPR is being processed. The information provided by the users can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.

I delete the requests, if they are no longer required. I check the requirement every two years; Furthermore, the legal archiving obligations apply.

Hosting and e-mailing
The hosting services I use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services I use to operate this online service.

Hereby, I or my hosting provider processes stock data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of my legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR i.c.w. Art. 28 GDPR (conclusion of contract processing contract).

Collection of access data and log files
I or my hosting provider collects on the basis of my legitimate interests according to Art. 6 (1) lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security purposes (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 days and will be deleted afterwards. Data whose further retention is required for evidential purposes are excluded from the erasure until the final clarification of the incident.

Range measurement with Matomo
Within the range analysis of Matomo, the following data is processed: the type of browser you use and the browser version, the operating system you are using, your country of origin, the date and time of the server request, the number of visits, your time spent on the website, and your clicked external links. The IP address of the users is anonymized before being stored.

Matomo uses cookies that are stored on users' computers and that allow an analysis of how users use my online offerings. In this case, pseudonymous user profiles of the processed data can be created. The cookies have a retention period of one week. The information generated by the cookie about your use of this website will only be stored on our server and will not be passed on to third parties.

Users can object to the anonymized data collection by the program Matomo at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, with the result that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be reactivated by the users.

The logs with the data of the users will be deleted after 6 months at the latest.

If I ask the users for consent (e.g. in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal data of the users will be processed on the basis of my legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer according to Art. 6 (1) (f) GDPR).

Online presence in social media
I maintain online presence within social networks and platforms in order to communicate with the customers, prospects and users who are active there and to inform them about my services.

I would point out that data from users outside the European Union can be processed. This may result in risks to users because, e.g. the enforcement of user rights could be made more difficult. As for US providers certified under the Privacy Shield, I would point out that they are committed to respecting EU privacy standards.

Furthermore, the data of the users are usually processed for market research and advertising purposes. Thus, e.g. user profiles are created from the user behavior and the resulting interests of the users. The usage profiles may in turn be used to e.g. place advertisements inside and outside the platforms that are allegedly in line with users' interests. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in).

The processing of the personal data of users is based on my legitimate interests in an effective information of users and communication with users in accordance with. Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for a consent to the above-described data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of contradiction (opt-out), I refer to the following linked information of each provider.

Also in the case of request for information and the assertion of user rights, I point out that these can be most effectively asserted by the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact me.

Facebook, -Seiten, -Gruppen, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) auf Grundlage einer agreement on joint processing of personal data - Privacy Policy: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

Google/ YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) – Datenschutzerklärung: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Datenschutzerklärung/ Opt-Out: http://instagram.com/about/legal/privacy/.

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Datenschutzerklärung: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Datenschutzerklärung/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) - Datenschutzerklärung https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland) - Datenschutzerklärung/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Datenschutzerklärung/ Opt-Out: https://wakelet.com/privacy.html.

Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Deutschland) - Datenschutzerklärung/ Opt-Out: https://soundcloud.com/pages/privacy.

Integration of services and contents of third parties
Within my online offer I use, based on my legitimate interests (i.e. interest in the analysis, optimization and economical operation of our online offer within the meaning of Art. 6 Abs. 1 lit. f. DSGVO), content or service offers from third-party providers and their content resp. services, such as including videos or fonts (hereinafter uniformly referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. I strive to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information (and more) about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.

Youtube
I embed videos from the YouTube platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
I embed the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, users' data is used solely for the purpose of displaying fonts in users' browsers. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Privacy Policy: https://www.google.com/policies/privacy/.
Google ReCaptcha
I use the function of recognizing bots, e.g. when entering into online forms ("ReCaptcha") of the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
I embed maps of the Google Maps service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Twitter
Within my online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA may be included. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Twitter is used.
If the users are members of the platform Twitter, Twitter can link the contents and functions mentioned above to the user profiles. Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Xing
Within my online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Xing is used. If the users are members of the platform Xing, Xing can link the contents and functions mentioned above to the user profiles. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
LinkedIn
Within my online offering, features and content of the LinkedIn service offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland may be includeds. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within LinkedIn is used. If the users are members of the platform LinkedIn, LinkedIn can link contents and functions mentioned above to the user profiles there. Privacy Policy: https://www.linkedin.com/legal/privacy-policy., LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Created with Datenschutz-Generator.de by lawyer Dr. Thomas Schwenke (adapted by the site operator)