Mittelstand-Digital Zentrum Ilmenau (an der TU Ilmenau) | KI-Hub Sachsen-Thüringen
Koordinierender/Leitender KI-Trainer
Schwerpunkt: Einsatz und Implementierung von Künstlicher Intelligenz in KMU (Teamgröße: 5 KI-Trainer)
seit 04/2018
HIKE - Hochschulinkubator für Entrepreneurship (HS Nordhausen) | Thüringer Gründungsprämie (ThEx, bis 06/2022)
Start-Up Mentor
Schwerpunkte: Mentoring für unternehmerische Gründungsprojekte, v.a. in den Bereichen Innovation & Digitalisierung, Geschäftsmodellentwicklung, Unternehmensstrategie, Netzwerk
10/2024, 04/2021 - 07/2021, 06/2017 - 07/2017
Familie (Erfurt)
Elternzeit
10/2020 - 10/2023
MentalAid UG (haftungsbeschränkt, Erfurt)
Co-Founder & Geschäftsführender Gesellschafter
Schwerpunkte: Unternehmensgründung, -führung und -entwicklung, Management einer digitalen Plattform für arbeitspsychologische Lösungen unter Einbindung einer Künstlichen Intelligenz zur Unterstützung von Psycholog:innen im Beratungs- bzw. Therapieprozess (Teamgröße: 6 Personen) | Grund der Beendigung: Übernahme der Geschäftsführung von ProKI-Ilmenau
07/2022 - 09/2022
Sabbatical
Schwerpunkte: Familien- und Forschungszeit (Buchreihe "Entrepreneurship der Zukunft", Website)
01/2019 - 06/2022
Thüringer Kompetenzzentrum Wirtschaft 4.0 (an der Industrie- und Handelskammer Erfurt)
Deputy Head
Schwerpunkte: Management & Führung, Beratung, Speaking, Events, Netzwerk zur Unterstützung von KMU bei der Digitalisierung, Drittmittel (Teamgröße: 8 Personen) | Grund der Beendigung: Wechsel zum Mittelstand-Digital Zentrum Ilmenau sowie Übernahme der Geschäftsführung des Zentrums ProKI-Ilmenau
10/2012 - 03/2021
Universität Erfurt (Kommunikationswiss.)
University Lecturer
Lehraufträge für digitale Kommunikation, Psychologie, außeruniversitäre Forschungspraxis, Wirkungsforschung, Methoden und kommunikationswissenschaftliches Arbeiten
03/2017 - 12/2018
Thüringer Kompetenzzentrum Wirtschaft 4.0 (an der Industrie- und Handelskammer Erfurt)
Consultant for Digitization
Schwerpunkte: Beratung, Netzwerk, Kommunikation, Events zur Unterstützung von KMU bei der Digitalisierung
10/2011 - 02/2017
Freiberuflich
Projekt- und Veranstaltungsmanager
Auftraggeber (Auswahl): Universität Erfurt/Graduiertenkolleg Communication and Digital Media COMDIGMED, Auswärtiges Amt der Bundesrepublik Deutschland, Thüringer Landesmedienanstalt, Evangelische Akademie Thüringen
10/2011 - 11/2012 and 11/2010 - 05/2011
Institute for Applied Marketing and Communication Research GmbH (Erfurt)
Data Analyst/Scientific Assistant
Schwerpunkt: Kommunikationsforschung, Datenaufbereitung und -auswertung
2007, 2009
Central German Broadcasting (MDR, Leipzig), Prompt.Verlag (Schlöben near Jena)
Online editor, print editor
Focus: Journalism in new media, Business
2004-2005
Hospital zum Hl. Geist (Kempen, Lower Rhine)
Civil Service
Focus: IT, archive, civil service speaker, mediator
Ausbildung, Qualifikation & Rufe auf Professuren
07/2024
Berufsakademie Sachsen, Staatliche Studienakademie Leipzig (in Umwandlung zur Dualen Hochschule Sachsen)
Ruf auf Professur für "Digitale Transformation"
(abgelehnt)
seit 10/2022
TU Ilmenau | Fachgebiet Fertigungstechnik
Postdoc
Schwerpunkt: Künstliche Intelligenz für KMU (Ökonomische Rahmenbedingungen & Technologie) | Fachgebietsleiter: Prof. Dr. Jean Pierre Bergmann
10/2011 - 04/2017
University of Erfurt | Graduate College ComDigMed
PhD
Thema: Visuelle Kultivierung (Inhalt: strategisch-visuelle Online-Kommunikation und ihr Wirkpotenzial auf Rezipienten, Theorieentwicklung & empirische Prüfung, quantitative und qualitative Methoden) | Gesamtnote: magna cum laude (sehr gut) | Betreuende: Prof. Dr. Patrick Rössler, PD Dr. Stephanie Geise
11/2013 - 04/2014
Cairo University (Faculty of Mass Communication & Faculty of Economics and Political Science)
Studies (as part of the doctorate)
Subjects: Communication Science, Economics, Politics
10/2005 - 09/2010
Friedrich Schiller University Jena
Studies
Degree: Magister Artium (M.A.), Subjects: Media and Communication Studies, Psychology, Economics | Grade: 1.2 (very good)
10/2008 - 10/2009
Friedrich Schiller University Jena
Studium (Zusatzqualifikation)
Subject: Law
09/1996 - 08/2004
Friedrich Ratzel High School & Max Klinger High School (Leipzig)
High School
Advanced courses: German, Physics
Weiterbildung
seit 05/2022
University of Helsinki [in Kooperation u.a. mit dem DIHK und der Initiative for Applied Artificial Intelligence (Mittelstand digital)]
Elements of AI
Schwerpunkte: Arten und Möglichkeiten von KI, KI-Methoden, KI-Entwicklung
12/2021 - 12/2022
Initiative for Applied Artificial Intelligence (Mittelstand-Digital, Bundesministerium für Wirtschaft und Klimaschutz)
KI-Kompetenz (Anwendungskurs für KMU)
Schwerpunkte: Mehrwert von KI in Unternehmen, KI-Anwendungsfälle, KI-Lösungen und -Implementierung
09/2020 - 11/2020
Mittelstand-Digital (Bundesministerium für Wirtschaft und Energie)
Institute for Applied Marketing and Communication Research GmbH (Erfurt)
Datenanalyse in der Markt- und Kommunikationsforschung (wissenschaftlicher Mitarbeiter in der Wirtschaft)
Schwerpunkte: Datenaufbereitung, -strukturierung, -analyse und Ergebnispräsentation im Bereich Finanzinstitute
Experience abroad
05/2015 - 08/2015
Library of Congress (Washington, D.C., USA)
Forschungsaufenthalt USA (Independent Researcher)
Focus: PhD
11/2013 - 04/2014
American University in Cairo, Cairo University
Forschungsaufenthalt Ägypten (Visiting Scholar)
Focus: PhD
Third-party funds
2018 - 2022
European Social Fund
Thüringer Kompetenzzentrum Wirtschaft 4.0 (ESF)
Antragstellung gemeinsam mit Kollegen des Thüringer Kompetenzzentrums Wirtschaft 4.0, der IHK Erfurt, der Gesellschaft für Arbeits- und Wirtschaftsförderung des Freistaats Thüringen mbH (GFAW) und dem Thüringer Ministerium für Wirtschaft, Wissenschaft und Digitale Gesellschaft (TMWWDG)
07/2015 - 09/2016
Frankfurter Allgemeine Zeitung
Promotionsstipendium (FAZIT)
FAZIT Foundation, sole application
05/2014 - 06/2015, 10/2011 - 10/2013
University of Erfurt
Promotionsstipendium (EPPP, Land Thüringen)
Christoph-Martin-Wieland-Scholarship, sole application
gemeinsam mit meiner ukrainischen Frau Veronika Belikova-Gerth initiierte Hilfsaktion für geflüchtete Menschen aus der Ukraine (zum Blog-Post)
Schwerpunkte: Hilfstransporte, Sachspenden-/Finanzmittelbeschaffung und Koordination, private Aufnahme von Flüchtlingen, Übersetzungen, Behördengänge, Vermittlung von Schul- und KiTa-Plätzen sowie Wohnungen
If you want to contact me for feedback, a question or any other reason, I look forward to your message. You are also welcome to do so via the contact page.
Gerth, S. (2018): Visuelle Kultivierung. Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011. Wiesbaden: Springer VS. (Springer VS | Amazon | Google Books)
Herausgeberbände & Handbücher
Zur Website der Reihe "Entrepreneurship der Zukunft"
Heim, L./Gerth, S. (2023, Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. (Springer Gabler | Amazon | Google Books)
Gerth, S./Heim, L. (2022, Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. (Springer Gabler | Amazon | Google Books)
weitere
Gründel, L./Brecher, C./Herfs, W./Lohrmann, V./Hinzmann, D./Varchmin, S./Wiemer, H./Stoppel, D./Gerth, S. et al. (2024, Hrsg.): Projektatlas "Künstliche Intelligenz in der Produktion". Aachen: RWTH Aachen University. Abrufbar hier.
Beiträge in Fachzeitschriften (z.T. peer reviewed)
Gerth, S./Heim, L. (2020): Trust through Digital Technologies: Blockchain in Online Consultancy Services. In: ICBCT'20: Proceedings of the 2020 The 2nd International Conference on Blockchain Technology, Hilo, HI, USA. S. 150-154. Abrufbar hier. Offizielle Website. (peer reviewed)
Gerth, S. (2018): Die Conjoint-Analyse als quantitative Bildanalysemethode. In: kommunikation.medien, 9. S. 1-26. Abrufbar hier. (peer reviewed)
Gerth, S. (2018): In Search of Visual Truth. Authentication Attribution and the Potential of Reality Imaging through Press Photographs in the Age of Digital Media. In: IMAGE: Journal of Interdisciplinary Image Science, 27. pp. 5-23. Available here (in German).
Gerth, S. (2016): Mental Images as a Visual Form of World Representation? A Systematization of Philosophical Arguments and their Psychological Application. In: IMAGE: Journal of Interdisciplinary Image Science, 24. pp. 5-49. Available here (in German).
Beiträge in Hrsg.-Bänden (z.T. peer reviewed)
Gerth, S. (2024): Motivation zur Implementierung von Künstlicher Intelligenz. Herausforderungen und Lösungsansätze für kleine und mittlere Unternehmen (KJMU). In: Gründel, L./Brecher, C./Herfs, W./Lohrmann, V./Hinzmann, D./Varchmin, S./Wiemer, H./Stoppel, D./Gerth, S. et al. (Hrsg.): Projektatlas "Künstliche Intelligenz in der Produktion". Aachen: RWTH Aachen University. S. 54-59. Abrufbar hier.
Heim, L./Gerth, S. (2023): Künstliche Intelligenz: Chance oder Risiko für das Entrepreneurship der Zukunft? In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 3-31. SpringerLink.
Link, M./Gerth, S./Belikova-Gerth, V./Jesse, J. (2023): Anwendung Künstlicher Intelligenz in der Psychotherapie: Methodische, technische, wirtschaftliche und zielgruppenspezifische Implikationen. In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 211-260. SpringerLink.
Gerth, S./Heim, L. (2023): Künstliche Intelligenz zwischen Utopie und Realität: Aktuelle und zukünftige Entwicklungen von KI am Beispiel von Human-Machine-Interaction, Blockchain, Green Tech und Mobilität. In: Heim, L./Gerth, S. (Hrsg.): Entrepreneurship der Zukunft. Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle. Wiesbaden: Springer Gabler. S. 421-458. SpringerLink.
Gerth, S./Heim, L. (2022): Zukunftsforschung und Megatrends als Treiber für Geschäftsmodellinnovationen: Chancen und Herausforderungen durch digitale Technologien für Entrepreneure der Zukunft. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 3-24. SpringerLink.
Gawron, S./Gerth, S. (2022): Anwendbarkeit der Blockchain-Technologie für Unternehmen aus Perspektive der EU-DSGVO. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 183-219. SpringerLink.
Heim, L./Gerth, S. (2022): Trendantizipierte Geschäftsmodellinnovationen. Strukturierte und praxisorientierte Etablierung der Zukunftsfestigkeit von Unternehmen. In: Gerth, S./Heim, L. (Hrsg.): Entrepreneurship der Zukunft. Digitale Technologien und der Wandel von Geschäftsmodellen. Wiesbaden: Springer Gabler. S. 349-373. SpringerLink.
Gerth, S./Heim, L. (2021): Blockchain as an Approach for Secure Data Storage on Digital Consulting Platforms. In: Soltanifar, M./Hughes, M./Göcke, L. (Hrsg.): Digital Entrepreneurship. Impact on Business and Society. Wiesbaden: Springer. S. 103-120. Abrufbar hier (Open Access). SpringerLink. (peer reviewed)
Gerth, S./Kruse, R. (2020): VR/AR-Technologien im Schulungseinsatz für Industrieanwendungen. In: Orsolits, H./Lackner, M. (Hrsg.): Virtual Reality und Augmented Reality in der Digitalen Produktion. Wiesbaden: Springer Gabler. S. 143-179. SpringerLink. (peer reviewed)
Gerth, S. (2017): Emotional Impact of War Photographs. In: Saleh, I./Knieper, T. (Eds.): The Visual Politics of Wars. Newcastle, UK: Cambridge Scholars Publishing. S. 23-54. Vorschau, offizielle Website. (peer reviewed)
Gerth, S. (2015): Den Krieg im Fokus. Eine Interviewstudie zu emotionalisierenden Bildelementen am Beispiel ausgewählter Kriegsfotografien von James Nachtwey. In: Reer, F./Sachs-Hombach, K./Schahadat, S. (Hrsg.): Krieg und Konflikt in den Medien. Multidisziplinäre Perspektiven auf mediale Kriegsdarstellungen und deren Wirkungen. Köln: von Halem. S. 66-116. Offizielle Website (z.T. bei Google Books verfügbar) (peer reviewed)
Gerth, S. (2012): Die Erweiterte Bildtypenanalyse. Ein Instrument zur Untersuchung von Pressefotografien aus Rezipienten- und Medienperspektive. In: Geise, S./Lobinger, K. (Hrsg.): Bilder – Kulturen – Identitäten. Analysen zu einem Spannungsfeld Visueller Kommunikationsforschung. Köln: von Halem. S. 285-308. Offizielle Website (z.T. bei Google Books verfügbar) (peer reviewed)
Konferenzbeiträge
Heim, L./Gerth, S. (2020): Trust through Digital Technologies: Blockchain in Online Consultancy Services. International Conference on Blockchain Technology, 13.3.2020, University of Hawaii, Hilo, Hawaii, USA.
Gerth, S. (2013): Schicksalsbilder der Arabischen Revolution in Ägypten. Eine Bildsortierstudie zum emotionalen Spannungsgehalt von Pressefotografien aus Mediennutzersicht mit Hilfe der Q-Technik. Pre-Conference of the 58th Annual Meeting of the DGPuK: The Potential of (Picture) Sorting Studies for Communication and Media Studies: Methodology, Application, Evaluation Methods, 8.5.2013, Johannes-Gutenberg-Universität Mainz, Deutschland.
Gerth, S. (2013): Bildtypen im Fotojournalismus. Doktorandenworkshop der DGPuK-Fachgruppe "Journalistik/Journalismusforschung", 7.2.2013, Ludwig-Maximilians-Universität-München, Deutschland.
Gerth, S. (2013): Auf der Suche nach kollektiven Bildtypen. Zu visuellen Mediennutzervorstellungen von Protestbewegungen und deren mediale Repräsentanz. 5. Doktorandenworkshop der DGPuK-Fachgruppe "Rezeptions- und Wirkungsforschung", 24.1.2013, Universität Wien, Österreich.
Gerth, S. (2012): Visual Framing und Bildtypen. Ein Vorschlag zur Integration des Framing-Ansatzes in die Erweiterte Bildtypenanalyse. Tagung Visual Framing der DGPuK-Fachgruppe "Visual Communication", 30.11.2012, Hochschule der populären Künste, Berlin, Deutschland.
Gerth, S. (2011): Visual Content Analysis. Eine empirische Studie am Beispiel von Pressefotografien zu Protestbewegungen. Tagung Bilder - Kulturen - Identitäten der DGPuK-Fachgruppe "Visual Communication", 8.10.2011, Universität Erfurt, Deutschland.
Media contributions
Gerth, S./Folz, M./Kattanek, W. (2024): Wie wird mein Unternehmen KI-ready? Bedarfsgerechte Analyse- und Unterstützungspotenziale für KMU durch eine institutionsübergreifende Zusammenarbeit. In: Mittelstand-Digital Magazin, 22. Themenschwerpunkt: Wissenschaft trifft Praxis: KI-Readiness. S. 5-11. Abrufbar hier.
Gerth, S. (2024): Experteninterview zum Thema Digitalisierung, Künstliche Intelligenz und KMU. Geführt vom Zukunftszentrum für menschzentrierte KI in der Produktionsarbeit. Abrufbar hier.
Gerth, S./Patschger, A. (2023): Künstliche Intelligenz in der Produktion. Was ist heute bereits möglich und was kann in Zukunft möglich sein? Wirtschaftsspiegel, S. 8-10. Abrufbar hier, alternativ hier.
Gerth, S. (2023): KI in der Produktion: Wie Algorithmen KMU wettbewerbsfähig machen. Abrufbar beim Mittelstand-Digital Zentrum Ilmenauhier.
Merten, K. M./Gerth, S. (2022): Erfolg mit datenbasierten Geschäftsmodellen. Abrufbar im Wirtschaftsmagazinhier.
Merten, K. M./Gerth, S./Pektas, L. (2022): Wie nachhaltig ist Digitalisierung? Abrufbar im Wirtschaftsmagazinhier.
Gerth, S. (2022): KI in Geschäftsmodellen mitdenken. Interview. Abrufbar beim Mittelstand-Digital Zentrum Ilmenauhier.
Gerth, S. (2021): Künstliche Intelligenz. Abrufbar auf der Seite der IHK Erfurt hier.
Gerth, S. (2018): IT-Sicherheit@Mittelstand: Roadshow in Thüringen. Abrufbar bei Deutschland sicher im Netz e.V.hier.
Späthe, S./Gerth, S. (2018): Connect It – Ihre Maschine in der vernetzten Welt. In: Wirtschaftsmagazin, 8. S. 16. Abrufbar hier.
Minks, M./Gerth, S. (2018): GoBD-konforme E-Mail-Archivierung. In: Wirtschaftsmagazin, 8. S. 21. Abrufbar hier.
Gerth, S. (2013): Untersuchen, wie Bilder wirken. In: Bundesagentur für Arbeit (Hrsg.): Infomappe abi. Nürnberg: Willmy Consult & Content GmbH. S. 18-19. Abrufbar hier. (auf Wunsch des Hrsg. ergänzende Quellenangabe: Infomappe abi>> „Gesellschaft und Geschichte 4.2“ der Bundesagentur für Arbeit, 2013, Übersicht siehe www.biz-medien.de).
Reviews
Gerth, S. (2018): Institute of Immersive Media (2017) (Eds.): Interactive Media: Interfaces - Networks - Virtual Worlds. Marburg: Schüren. In: MEDIENwissenschaft, 4. pp. 451-452. Available here (in German).
Gerth, S. (2018): Bridgette Wessels, Rachel Finn, Kush Wadhwa, Thordis Sveinsdottir (2017) (Eds.): Open Data and the Knowledge Society. Amsterdam: Amsterdam University Press. In: MEDIENwissenschaft, 4. pp. 444-446. Available here (in German).
Gerth, S. (2018): Sebastian Böck, Julian Ingelmann, Kai Matuszkiewicz, Friederike Schruhl (2017) (Hrsg.): Lesen X.0: Rezeptionsprozesse in der digitalen Gegenwart. Göttingen: Vandenhoeck & Ruprecht. In: MEDIENwissenschaft, 2/3. S. 325-327. Abrufbar hier.
Gerth, S. (2015): Stefan Meier (2014): Visual Styles. Cologne: Herbert von Halem. In: rezensionen:kommunikation:medien, 2. Avialable here (in German).
Gerth, S. (2015): Network Picture Philosophy (2014) (Eds.): Image and Method: Theoretical Backgrounds and Methodical Methods of Image Science. Cologne: Herbert von Halem. In: MEDIENwissenschaft, 2. pp. 182-184. Available here (in German).
Gerth, S. (2015): Mikala Hyldig Dal (2013) (Hrsg.): Cairo. Images of Transition: Perspectives on Visuality in Egypt, 2011-2013. Bielefeld: transcript. In: MEDIENwissenschaft, 2. pp. 299-301. Available here (in German).
sonstige Transferpublikationen
Carrara, F./Freisinger, E./Gerth, S. (2024): Eine empirische Analyse des Nutzungs- und Annahmeverhaltens von KI-basierten Systemen in der Produktion. Studienbericht. Ilmenau: TU Ilmenau. Abrufbar hier.
Comment and Accompaniment: Renn, O./Korbun, T. (2018): Nachhaltigkeitsbilanz und sozial-ökologische Gestaltungsoptionen der Digitalisierung. In: Bundesministerium für Bildung und Forschung (BMBF) (Hrsg.): Nachhaltigkeitsforschung sozial-ökologisch gestalten. pp. 16-20. Abrufbar here.
Gerth, S. (2015): Visual Cultivation. A Plea for the Consideration of Images in the Cultivation Approach. In: DGPuK Section Visual Communication (Eds.): Theories of Visual Communication Research. Book of Abstracts to the Conference of 19-21. November 2015 & nbsp; in Erfurt. pp. 10-11.
Gerth, S. (2012): Visual Framing and Image Types. Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements. In: DGPuK Section Visual Communication (Eds.): Visual Framing. Book of Abstracts on the Conference from November 29 to December 1, 2012 in Berlin. pp. 22-23.
Gerth, S. (2011): Visual Content Analysis. Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements. In: DGPuK Section Visual Communication (Eds.): Images - Cultures & nbsp; - Identities. Book of Abstracts to the Conference from 6.-8. October 2011 in Erfurt. pp. 40-41. Available here (in German).
Gerth, S. (2010): On Identification of Emotional Media Picture Elements. An Empirical Study on the Example of War Photography. Unpublished master's thesis. University of Jena.
Gerth, S. (2010): Abstract: On Identification of Emotionalizing Media Picture Elements. An Empirical Study on the Example of War Photography. In: Transfer, 3.
Publication request
Sollten Sie Interesse an einer gemeinsamen Publikation haben, melden Sie sich gern unter oder über die Contact- bzw. Terminbuchungsseite.
weitere Teilnehmer: Heiko Schmidt (Vizepräsident Landeskriminalamt Thüringen), Dr. Peter Hauschild (Leiter Leistungszentrum InSignA), Jan Meurer (Cyber-Security Spezialist, Cogitanda Risk Prevention GmbH), Marc Trommer (Agentur für Thüringer Produkte), Maximilian Wunsch (Leiter des European Digital Innovation Hubs Thuringia) und Sebastian Gawron (Digitalisierungsbotschafter NT.AG) | Moderation: Matthias Fritsche (Geschäftsführer IGZ GmbH)
22. Februar 2024
Kulturbrauerei Berlin
Künstliche Intelligenz: Kill or feed? Welche Fragen muss ich mir stellen?
Thüringer Innovations- und Zukunftsgespräch | Podium
eingeladener Gast | Thüringer Innovations- und Zukunftsgespräch: Künstliche Intelligenz in Produktion und Arbeitswelt – in welche Richtung bewegen wir uns? (zur Veranstaltung) | weitere Gäste: Andreas Bühl, MdL (Digitalpolitischer Sprecher und Parlamentarischer Geschäftsführer der CDU-Landtagsfraktion), Sebastian Gawron (Digitalisierungsbotschafter der NT.AG, Gründer und Leiter von KI-macht-Schule Thüringen) | Moderation: Tillmann Bauer (Konrad Adenauer Stiftung)
20. April 2023
HANNOVER MESSE
Making the Difference in Future Energy Scenarios - Einsatz von KI zur Transformation des Energiemanagements in der Industrie
Invited Guest | 6th Data Protection Day (to article) | Further guests: Prof. Ulrich Kelber (University of Applied Sciences Bonn-Rhein-Sieg), André Stämmler (Stämmler Lawyers) | Moderation: Hr. Siptroth (Stoy-School Jena)
February 27th, 2020
Car dealership Reifenstein, Kölleda
Digitalisierung in Unternehmen: In 5 Schritten zur Einführung neuer Technologien
Visual Cultivation: Theoretical Conception and Methodology
November 20th, 2015
University of Erfurt | Graduate College ComDigMed
Visual Cultivation: A Plea for the Consideration of Images in the Cultivation Approach
Conference "Theories of Visual Communication Research" of the DGPuK Section "Visual Communication"
April 28th, 2015
University of Erfurt | Graduate College ComDigMed
The Conjoint Analysis in their Application to Images
December 1st, 2014
University of Erfurt | Graduate College ComDigMed
Visual Cultivation. An Extension of the Cultivation Approach to the Analysis of the Influence of Medial Images on Mental Event Presentations
May 13th, 2014
University of Erfurt | Graduate College ComDigMed
Field Report: Research Stay in Cairo, Egypt
May 28th, 2013
University of Erfurt | Graduate College ComDigMed
The Visual Perception of the Arab Revolution in Egypt. Evaluation Strategy of the Qualitative Picture Type Analysis.
May 8th, 2013
Johannes Gutenberg University Mainz
Destiny Pictures of the Arab Revolution in Egypt. A Picture Sorting Study on the Emotional Tension of Press Photographs from a Media User Perspective with the Help of Q-technology.
Pre-Conference of the 58th Annual Meeting of the DGPuK: The Potential of (Picture) Sorting Studies for Communication and Media Studies: Methodology, Application, Evaluation Methods
February 14th, 2013
Eberhard Karls University Tübingen
For Staged Emotion Induction by War Photography
invited lecture | Event: International Workshop at the Institute for Media Studies: War and Conflict in the Media
February 7th, 2013
LMU Munich
Image Types in Photojournalism
Doctoral student workshop of the DGPuK Section "Journalism / Journalism Research" | Respondent: Prof. Dr. med. Sonja Kretzschmar
January 24th, 2013
University of Vienna
In Search of Collective Image Types. On Visual Media User Impressions of Protest Movements and their Media Representation.
5th Doctoral Students Workshop of the DGPuK Section "Reception and Impact Research"
December 19th, 2012
University of Erfurt | Graduate College ComDigMed
The Advanced Picture Type Analysis and the Process Model of Mass Media Picture(stereo)type Communication.
November 30th, 2012
College of Popular Arts, Berlin
Visual Framing and Picture Types. A Suggestion to Integrate the Framing Approach into the Advanced Picture Type Analysis.
Conference "Visual Framing" of the DGPuK Section "Visual Communication"
November 28th, 2012
TU Dresden
On the Emotion Analysis of War Photographs by James Nachtwey
invited lecture | Seminar: Qualitative Methods of Communication Science
November 27th, 2012
TU Dresden
Die Erweiterte Bildtypenanalyse. Ein Instrument zur Untersuchung von Pressefotografien aus Rezipienten- und Medienperspektive.
On the Identification Emotionalizing Picture Elements. An Empirical Study on the Example of War Photography.
January 25th, 2012
University of Erfurt | Graduate College ComDigMed
Pictures in our Minds and Media: Picture Stereotypes and Photojournalism. An Empirical Study using the Example of Press Photographs on Protest Movements.
December 1st, 2011
TU Dresden
On the Identification of Emotionalizing Media Picture Elements. An Empirical Study on the Example of War Photography.
Seminar: Media Content Research
October 23rd, 2011
Zinzendorfhaus Neudietendorf
Qualitative vs. Quantitative Methods? Considerations on the Method Dispute from the point of view of Visual Communication.
Self-organized Workshop by Fellows of the Graduate College ComDigMed
October 8th, 2011
University of Erfurt
Visual Content Analysis. An Empirical Study using the Example of Press Photographs on Protest Movements.
Conference "Images - Cultures - Identities" of the DGPuK Section "Visual Communication"
April 12th, 2011
University of Erfurt | Graduate College ComDigMed
Development of an Empirical Content Analysis using the Example of Press Photographs on Protest Movements
Speaker request
Sollten Sie Interesse an einem Vortrag haben, melden Sie sich gern unter oder über die Contact- bzw. Terminbuchungsseite.
Es ist ein wundervoller Kurs. Das Thema war sehr gut umgesetzt und der Dozent hat die Studierenden überdurchschnittlich betreut und motiviert.
Studienende/r Psychologische Grundlagen
University of Erfurt
"Besonders gut gefallen hat mir der Umgang des Lehrenden mit den digitalen Seminarmöglichkeiten."
Studierende/r Visuelle Kultivierung
University of Erfurt
"Dr. Gerth ist einer der aufmerksamsten und hilfsbereitesten Lehrenden, die ich in meiner Studienlaufbahn erlebt habe."
Studierende/r Visuelle Kultivierung
University of Erfurt
"Der praktische Anteil mit der selbst durchzuführenden Studie ist (...) etwas sehr anderes als in anderen Seminaren
und sehr lehrreich."
Studierende/r Bildwirkung digitaler Medien
University of Erfurt
"In Anbetracht der Tatsache, dass wir zum ersten mal selbst eine Studie erstellen mussten, war es sehr gut, immer einen Ansprechpartner zu haben und das führte zu einem hohen Lerneffekt."
Studierende/r Bildwirkung digitaler Medien
University of Erfurt
"Man hat sich zu jeder Zeit gut betreut gefühlt - einer der wenigen Lehrenden, dem man "bei Fragen, fragen Sie mich gerne" tatsächlich abkauft. Die Kommunikation kam wirklich "von Herzen"."
Studierende/r Visuelle Kultivierung
University of Erfurt
"Die Organisation der Veranstaltung war sehr gut und alle Aufgabenstellungen und Termine wurden von Anfang an gut kommuniziert."
SS 2024 | TU Ilmenau | Fachgebiet Innovationsmanagement | mit August-Wilhelm-Scheer Institut/Unternehmergeist Saar | 2 SWS | Sprache: Englisch | Präsenzveranstaltung | Studies: International Business Economics (Graduate Research)
Psychologische Grundlagen der Kommunikation
WS 2020/21 | Universität Erfurt | Seminar für Kommunikationswissenschaft | 2 SWS | Sprache: Deutsch | Digitales Seminar
Visual Cultivation
SS 2020 | Universität Erfurt | Seminar für Kommunikationswissenschaft | 2 SWS | Sprache: Deutsch | Digitales Seminar
Image Effects of Digital Media
WS 2018/19 | Universität Erfurt | Seminar für Kommunikationswissenschaft | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
Non-university Research Practice
WS 2017/18 | Universität Erfurt | Seminar für Kommunikationswissenschaft | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
Non-university Research Practice
WS 2015/16 | Universität Erfurt | Seminar für Kommunikationswissenschaft | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
Methods of Image Content Analysis
SS 2014 | Universität Erfurt | Seminar für Kommunikationswissenschaft | mit Dr. Stephanie Geise | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
The Method of Standardized Content Analysis in its Application to Images
SS 2013 | Universität Erfurt | Seminar für Kommunikationswissenschaft | mit Dr. Stephanie Geise | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
Introduction to scientific work (in communication science, propaedeutic lecture)
WS 2012/13 | Universität Erfurt | Seminar für Kommunikationswissenschaft | mit Jana Hofmann, M.A. | 2 SWS | Sprache: Deutsch | Präsenzveranstaltung
Aufgeführt sind Lehrveranstaltungen mit Hochschulbezug.
FAQ
Who can attend the seminars?
Students of the University of Erfurt, maybe also of other universities. Please contact me.
How many practical research issues are we faced with in a course?
All seminars are designed to be practical - the proportion between theory and practice is therefore around 50:50.
What are usual exams?
Generally, students give a presentation and submit a research report with approx. 10-12 pages p.P. The amount of participation in the seminar is also part of a grade.
Do we work mainly in groups or alone?
Most tasks are handled in self-organized groups.
I write my first research paper - how do I know what exactly is to do in the seminar?
The students will be guided through the seminars step by step on the basis of a roadmap. You can always ask questions.
Will the research be published?
Basically, a publication in consultation with the lecturer is conceivable. The basis for this is an excellent quality of work.
Are the seminars offered online or as face-to-face sessions?
Both variants are possible, also in addition. Please refer to the information on the university website for the exact procedure.
Welche digitalen Technologien kommen bei der Online-Lehre zum Einsatz?
Derzeit arbeiten wir mit mit Moodle (Organisation), WebEx & BigBlueButton (Videokonferenz) und OBS (Videoproduktion). E-Mails sind selbstverständlich.
vergangene Lehre (Wirtschaft)
KI-Frühling 2024
März 2024, 10 Online-Seminare (je ca. 2 Stunden); im Rahmen des Mittelstand-Digital Zentrums Ilmenau und des Zentrums ProKI-Ilmenau zu unterschiedlichen Themen der KI-Transformation im Mittelstand, organisiert mit Karsten Jahn, Vanessa Walter und gemeinsam mit bundesweiten Partnern; weitere Informationen und Veranstaltungsüberblick hier.
ProKI-InfoPoints "Fügen" 2024
gesamtes Jahr 2024, 10 Online-Seminare (je ca. 1 Stunde); im Rahmen des Zentrums ProKI-Ilmenau, Veranstaltungen zu unterschiedlichen Themen der KI-Transformation im produzierenden Gewerbe mit dem Fokus auf Fügeprozesse, organisiert mit dem Zentrum ProKI-Nürnberg.
KI-Frühling 2023
März 2023, 11 Online-Seminare (je ca. 2 Stunden); im Rahmen des Mittelstand-Digital Zentrums Ilmenau und des Zentrums ProKI-Ilmenau zu unterschiedlichen Themen der KI-Transformation im Mittelstand, organisiert mit Vanessa Walter und gemeinsam mit bundesweiten Partnern; weitere Informationen und Veranstaltungsüberblick hier.
ProKI-InfoPoints "Fügen" 2023
gesamtes Jahr 2023, 7 Online-Seminare (je ca. 1 Stunde); im Rahmen des Zentrums ProKI-Ilmenau, Veranstaltungen zu unterschiedlichen Themen der KI-Transformation im produzierenden Gewerbe mit dem Fokus auf Fügeprozesse, organisiert mit dem Zentrum ProKI-Nürnberg.
März 2019, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Industrie- und Handelskammer Erfurt.
Unternehmensvisionen und die Rolle der Digitalisierung
September 2018, Präsenz-Seminar (ca. 3 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Global Power GmbH (Langewiesen).
Chancen und Nutzen von Cloud-Computing
Mai 2018, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.
Digitalisierung: Verantwortung von Geschäftsführung und Management
April 2018, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.
November 2017, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit dem Mittelstand 4.0-Kompetenzzentrum Ilmenau.
Chancen und Risiken der kooperativen Wertschöpfung
September 2017, Präsenz-Seminar (ca. 2 Stunden); im Rahmen des Thüringer Kompetenzzentrums Wirtschaft 4.0, gemeinsam mit der Industrie- und Handelskammer Erfurt.
Aufgeführt sind Lehrveranstaltungen oder Mitwirkungen selbigen mit Wirtschaftsbezug. Nicht gesondert dargestellt werden aus Datenschutzgründen Lehrformate mit Unternehmen, i.d.R. zu individuellen Digitalprojekten. Bei Bedarf können diese angefordert werden.
Supervised theses
Bachelor Theses
Bartel, M. (2018): Chancen und Risiken der Digitalisierung für den Thüringer Mittelstand. Spannungsfelder zwischen unternehmerischer Eigenverantwortung und politischen Rahmenbedingungen. Erfurt: Fachhochschule Erfurt (gemeinsam mit Prof. Dr. Stefan Landwehr).
Forschungsarbeiten (universitär, Lehre)
Abdurashidova, F. (2024): The Impact of Management Styles on the Development of Digital Skills in Organizational Culture. Ilmenau: TU Ilmenau.
Berkia, H. (2024): An Essay on Sustainability in Business Model Development. Circular Economy Makes the Clothing Industry Sustainable and Profitable. Ilmenau: TU Ilmenau.
Bindal, D. (2024): How do Appliance Rentals Contribute to Promoting Sustainability while Facing Technological & Operational Challenges? Ilmenau: TU Ilmenau.
Ghorbani, Y. (2024): Business Models for Sustainable Development: Digital Platforms. Ilmenau: TU Ilmenau.
Lakdawala, H. (2024): Effective Waste Management and Circular Economy: Is Appliance Rental a Viable Business Model for Promoting Sustainability? Ilmenau: TU Ilmenau.
Mbazaia, A. (2024): Role of Mentorship in Skill Development within the Technology Sector. Ilmenau: TU Ilmenau.
Nguyen, H. L. (2024): Comparative Analysis of University- and Business-Provided Digital Skills Training for Employees in Small & Medium-sized Enterprises in the Technology Sector. Ilmenau: TU Ilmenau.
Ram, R. (2024): Enhancing Digital Skill Assessment for SMEs in the Technology Sector Through Advanced Technology. Ilmenau: TU Ilmenau.
Saboukh, A. (2024): Integrating Artificial Intelligence (AI) in Employee Training. Ilmenau: TU Ilmenau.
Singh, Y. (2024): Investigating the Economic Benefits of Adopting Circular Economy Principles in the Second-Hand Appliances Market: Enhancing Sustainability and Profitability for Both Consumers and Businesses. Ilmenau: TU Ilmenau.
Beyer, J./Herlan, J./Menge, N./van Well, N. (2020): Visuelle Kultivierung am Beispiel der Black-Lives-Matter-Bewegung. Erfurt: Universität Erfurt.
Feger, J./Stehr, E. L./Walpert, C./Wenzel, S. (2019): Verschmutzung der Weltmeere. Eine empirische Untersuchung der visuellen Kultivierung durch die Bildberichterstattung in Online-Nachrichtenportalen mittels Cultivation Analysis. Erfurt: Universität Erfurt.
Frost, C. M./Helsper, S. (2019): Visuelle Kultivierung: Cultivation Analysis. Eine qualitative Bildtypenanalyse zum Thema "Klimawandel". Erfurt: Universität Erfurt.
Beierle, J./Rhein, J./Schlupp, J. (2019): Der Einfluss der visuellen Berichterstattung der Medien auf das innere Bild von Rezipienten. Eine Analyse am Beispiel der Fußballweltmeisterschaft 2014 und 2018. Erfurt: Universität Erfurt.
Platt, H./Scharmberg, A./Wamers, H. (2019): Qualitative Bildtypenanalyse - Flüchtlingsbewegung. Erfurt: Universität Erfurt.
Henke, K./Wedemann, N./Zirkel, J. (2019): Cultivation Analysis zum Bild der Massentierhaltung. Erfurt: Universität Erfurt.
Bulmahn, K./Ermel, L./Giesler, P./Hohlstein, L. (2019): Eine Cultivation Analysis am Beispiel der Flüchtlingskrise 2015/2016. Erfurt: Universität Erfurt.
Seminarfacharbeiten (schulisch, Sekundarstufe II, Abitur)
Bachmann, J./Burkhardt, D./Hudl, M./Ridha, A. H. M. (2019): Economy 4.0 and the Effects on the Modalities of Working using the Example of medium-sized Companies. Jena: Karl-Volkmar-Stoy School.
Responsible for the content according to § 55 Abs. 2 RStV Dr. Sebastian Gerth TU Ilmenau Fachgebiet Fertigungstechnik Gustav-Kirchhoff-Platz 2 (Newtonbau) 98693 Ilmenau
I am under no obligation and willing to participate in dispute resolution procedures before a consumer dispute resolution authority.
Liability for content As a service provider I am responsible according to § 7 Abs. 1 TMG for own contents on these sides according to the general laws. According to §§ 8 to 10 TMG, however, as a service provider, I am not obligated to monitor transmitted or stored third-party information or to investigate circumstances that indicate an illegal activity. Obligations to remove or to block the usage of information under general law remain unaffected. However, liability in this regard is only possible from the moment of knowledge of a specific infringement. Upon notification of appropriate violations I will remove this content immediately.
Liability for links My offer includes links to external third-party websites about which I have no influence. Therefore I can not assume any liability for these external contents. The content of the linked pages is always the responsibility of the respective provider or operator of the pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, a permanent content control of the linked pages is not reasonable without concrete evidence of a violation of law. Upon notification of violations, I will remove such links immediately.
Copyright The content and works on these pages created by the site operators are subject to German copyright law. The duplication, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are for private, non-commercial use only. As far as the contents on this site were not created by the operator, the copyrights of third parties are considered. In particular, contents of third parties are marked. If you should still be aware of a copyright infringement, I ask for a notice. Upon notification of violations, I will remove such content immediately.
This Privacy Policy clarifies the kind, scope and purpose of the processing of personal data (hereinafter referred to as "data") of the offering of our services, as well as my online services and related websites, functions and content, as well as external online presence, e.g. my social media profiles (collectively referred to as "online offering"). With regard to the terminology used, e.g. "processing" or "responsible" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Responsible person Dr. Sebastian Gerth TU Ilmenau Fachgebiet Fertigungstechnik Gustav-Kirchhoff-Platz 2 (Newtonbau) 98693 Ilmenau E-Mail: Types of processed data Bestandsdaten (z.B., Personen-Stammdaten, Namen oder Adressen), Kontaktdaten (z.B., E-Mail, Telefonnummern), Inhaltsdaten (z.B., Texteingaben, Fotografien, Videos), Nutzungsdaten (z.B., besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B., Geräte-Informationen, IP-Adressen).
Categories of affected persons Visitors and users of the online offer (hereinafter we refer to the affected persons as "users").
Purpose of processing Zurverfügungstellung des Onlineangebotes, seiner Funktionen und Inhalte, Beantwortung von Kontaktanfragen und Kommunikation mit Nutzern, Sicherheitsmaßnahmen, Reichweitenmessung/Marketing,
Used terms "Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, which are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
"Processing" means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, as far as such additional information is kept separate and technical and organizational measures ensure that the personal data can not be assigned to an identified or identifiable natural person.
"Profiling" means any kind of automated processing of personal data which involves the usage of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person.
"Responsible person" means the natural or legal person, public authority or other institution which, alone or with others, decides on the purposes and means of processing personal data.
"Processor" means a natural or legal person, public authority or other institution that processes personal data on behalf of the responsible person.
Relevant legal bases In accordance with Art. 13 GDPR I inform you about the legal basis of my data processing. For users within the scope of the General Data Protection Regulation (GDPR), the legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR; the legal basis for the processing for the fulfillment of my services and the execution of contractual measures as well as the answer to inquiries is Art. 6 para. 1 lit. b GDPR; the legal basis for processing in order to fulfill my legal obligations is Art. 6 (1) lit. c GDPR; in case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR is the legal basis. The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Art. 6 (1) lit. e GDPR. The legal basis for processing in order to safeguard my legitimate interests is Art. 6 (1) lit. f GDPR. The processing of data for purposes other than those for which they were collected is determined in accordance with the provisions of Art. 6 (4) GDPR. The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.
Safety measures In accordance with legal requirements, with taking into account the state of the art, the costs of implementation and the nature of them, the scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons, I will take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and disconnection. Furthermore, I have set up procedures that ensure the perception of data subjects' rights, the deletion of data and the reaction to the threat to data. Furthermore, I consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly presets.
Collaboration with contract processors, joint controllers and third parties If, in the context of my processing, I disclose data to other persons and companies (contract processors, joint controllers or third parties), give them access to them or give them access to the data otherwise, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of my legitimate interests (e.g. the use of agents, webhosters, etc.).
If I disclose data to other companies of my group, convey or otherwise grant access to them, this is done in particular for administrative purposes as a legitimate interest and, moreover, based on a legal basis.
Transfers to third countries If I process data in a third country (i.e. outside of the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transfer of data to other persons or companies, this will only be done if it is to fulfill my (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of my legitimate interests. Except as expressly provided or required by law, I will process or maintain the data only in third countries with a recognized level of data protection, including those licensed under the Privacy Shield, or on the basis of specific warranties, such as limited liability. contractual obligation by so-called standard protection clauses of the European Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the European Commission).
Rights of data subjects You have the right to ask for confirmation which data is being processed and for information about this data, as well as for further information and copy of the data in accordance with legal requirements.
You have the right, in accordance with the legal requirements, to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with the legal requirements, you have the right to demand that the relevant data will be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.
You have the right to request that the data relating to you provided to me be obtained in accordance with legal requirements and to request their transmission to other persons responsible.
You also have the right, in accordance with the statutory provisions, to submit a complaint to the competent supervisory authority.
Withdrawal You have the right to revoke granted consent with effect for the future.
Right to contradict You may object to the future processing of your data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right to object to direct advertising "Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online shop or a login status. "Permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are meant, they are called "first-party cookies").
I can use temporary and permanent cookies and clarify this in the context of my privacy policy.
If I ask users for consent to the use of cookies (e.g., in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are processed according to the following explanations in the context of this privacy policy based on my legitimate interests (i.e. interest in the analysis, optimization and economic operation of my online offer within the meaning of Art. 6 para 1 lit. GDPR) or if the use of cookies to provide my contractual services is required, in accordance with Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with Art. 6 para. 1 lit. e. GDPR.
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general contradiction against the use of the cookies used for the purposes of online marketing can in a variety of services, especially in the case of tracking, on the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.
Deletion of data The data processed by me will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy policy, the data stored by me will be deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.
Unless the data is deleted because it is required for other and legally permitted purposes, its processing will be restricted. That means, the data is blocked and not processed for other purposes. This applies for example for data that must be kept for commercial or tax reasons.
Changes and updates to the privacy policy We ask you to inform yourself regularly about the content of my privacy policy. I will change the privacy policy as soon as the changes of the data processing make this necessary. I will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.
Comments and posts If users leave comments or other contributions, their IP addresses may be stored based on my legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR for 7 days. This is for my safety, if someone leaves behind comments and posts with illegal content (insults, prohibited political propaganda, etc.). In this case, I can be prosecuted for the comment or post and therefore I am interested in the identity of the author.
Furthermore, I reserve the right, based on my legitimate interests, in accordance with Art. 6 para. 1 lit. f. GDPR to process the information of users for the purpose of spam detection.
On the same legal basis, I reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies in order to avoid multiple votes.
The information provided in the comments and contributions to the person, any contact and website information as well as the content information, are stored by me until the contradicition of the user permanently.
Akismet anti-spam check My online offering uses the "Akismet" service offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on my legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR. With the help of this service, comments of real people are distinguished from spam comments. All comment information is sent to a server in the US, where it is analyzed and stored for four days for comparison. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, details of the browser used, the computer system and the time of the entry.
For more information about the collection and use of data by Akismet, see Automattic's Privacy Policy: https://automattic.com/privacy/.
Users are welcome to use pseudonyms, or to refrain from entering their name or e-mail address. You can completely prevent the transfer of data by not using my commenting system. That would be a shame, but unfortunately I see no other alternatives that work equally effectively.
Get profile pictures from Gravatar I use the Gravatar service of Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA, within my online offering, and specifically on the blog.
Gravatar is a service that allows users to log in and store profile pictures and their email addresses. If users with the respective e-mail address on other online sites (especially in blogs) leave posts or comments, their profile pictures can be displayed next to the posts or comments. For this, the e-mail address communicated by the users is sent to Gravatar in encrypted form in order to check whether a profile has been saved for it. This is the sole purpose of submitting the e-mail address and it will not be used for any other purpose, but will be deleted afterwards.
The use of Gravatar is based on my legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, because with the help of Gravatar I offer the post and comment writers the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar has learned the IP address of the users, as this is necessary for communication between a browser and an online service. For more information about the collection and use of data by Gravatar see the Privacy Policy of Automattic: https://automattic.com/privacy/.
If users do not want a user picture linked to their e-mail address on Gravatar to appear in the comments, they should use an e-mail address that is not registered with Gravatar to comment. I also point out that it is also possible to use an anonymous or even no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using my commenting system.
Retrieval of emojis and smilies Within my WordPress blog, graphic emojis (or smilies), i.e. small graphical files expressing feelings used by external servers. Here, the providers of the servers have a look on the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers. The Emoji service is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Privacy policy of Automattic: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which, to my knowledge, are so-called content delivery networks; that are servers that only provide fast and secure transmission of the files and users' personal data will be deleted after transmission.
The use of emojis is based on my legitimate interests, i.e. interest in an attractive design of my online offer according to Art. 6 para. 1 lit. f. GDPR.
Contact When contacting me (e.g. by contact form, e-mail, telephone or via social media), the information of the user to process the contact request and their processing according to Art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other requests) GDPR is being processed. The information provided by the users can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.
I delete the requests, if they are no longer required. I check the requirement every two years; Furthermore, the legal archiving obligations apply.
Hosting and e-mailing The hosting services I use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services I use to operate this online service.
Hereby, I or my hosting provider processes stock data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of my legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR i.c.w. Art. 28 GDPR (conclusion of contract processing contract).
Collection of access data and log files I or my hosting provider collects on the basis of my legitimate interests according to Art. 6 (1) lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Logfile information is stored for security purposes (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 days and will be deleted afterwards. Data whose further retention is required for evidential purposes are excluded from the erasure until the final clarification of the incident.
Range measurement with Matomo Within the range analysis of Matomo, the following data is processed: the type of browser you use and the browser version, the operating system you are using, your country of origin, the date and time of the server request, the number of visits, your time spent on the website, and your clicked external links. The IP address of the users is anonymized before being stored.
Matomo uses cookies that are stored on users' computers and that allow an analysis of how users use my online offerings. In this case, pseudonymous user profiles of the processed data can be created. The cookies have a retention period of one week. The information generated by the cookie about your use of this website will only be stored on our server and will not be passed on to third parties.
Users can object to the anonymized data collection by the program Matomo at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, with the result that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be reactivated by the users.
The logs with the data of the users will be deleted after 6 months at the latest.
If I ask the users for consent (e.g. in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal data of the users will be processed on the basis of my legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer according to Art. 6 (1) (f) GDPR).
Online presence in social media I maintain online presence within social networks and platforms in order to communicate with the customers, prospects and users who are active there and to inform them about my services.
I would point out that data from users outside the European Union can be processed. This may result in risks to users because, e.g. the enforcement of user rights could be made more difficult. As for US providers certified under the Privacy Shield, I would point out that they are committed to respecting EU privacy standards.
Furthermore, the data of the users are usually processed for market research and advertising purposes. Thus, e.g. user profiles are created from the user behavior and the resulting interests of the users. The usage profiles may in turn be used to e.g. place advertisements inside and outside the platforms that are allegedly in line with users' interests. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in).
The processing of the personal data of users is based on my legitimate interests in an effective information of users and communication with users in accordance with. Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for a consent to the above-described data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.
For a detailed description of the respective processing and the possibilities of contradiction (opt-out), I refer to the following linked information of each provider.
Also in the case of request for information and the assertion of user rights, I point out that these can be most effectively asserted by the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact me.
Integration of services and contents of third parties Within my online offer I use, based on my legitimate interests (i.e. interest in the analysis, optimization and economical operation of our online offer within the meaning of Art. 6 Abs. 1 lit. f. DSGVO), content or service offers from third-party providers and their content resp. services, such as including videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. I strive to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information (and more) about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.
Youtube I embed videos from the YouTube platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated. Google Fonts I embed the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, users' data is used solely for the purpose of displaying fonts in users' browsers. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Privacy Policy: https://www.google.com/policies/privacy/. Google ReCaptcha I use the function of recognizing bots, e.g. when entering into online forms ("ReCaptcha") of the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated. Google Maps I embed maps of the Google Maps service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated. Twitter Within my online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA may be included. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Twitter is used. If the users are members of the platform Twitter, Twitter can link the contents and functions mentioned above to the user profiles. Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization. Xing Within my online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Xing is used. If the users are members of the platform Xing, Xing can link the contents and functions mentioned above to the user profiles. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung. LinkedIn Within my online offering, features and content of the LinkedIn service offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland may be includeds. For this, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within LinkedIn is used. If the users are members of the platform LinkedIn, LinkedIn can link contents and functions mentioned above to the user profiles there. Privacy Policy: https://www.linkedin.com/legal/privacy-policy., LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Created with Datenschutz-Generator.de by lawyer Dr. Thomas Schwenke (adapted by the site operator)
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