Visual Cultivation

The approach of visual cultivation was developed, which sharpens the pictorial component of the classical cultivation approach according to George Gerbner and connects it with the concept of Mental Imagery on a theoretical level.

The influence of online press photographs on image memory and the assessment of social reality has been analysed empirically. The relevance of the study results mainly from the growing importance of online news portals, the increasing media visualization, the superiority of the cognitive processing of images compared to verbal messages and from desiderata of the empirical analysis of systematics of press photography statements as well as their reception and effect.

547 pages, 60 figures, ISBN: 978-3-658-19992-0

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